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PentaVision

Optometric Management

2022 News Archive

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2022

Wednesday, December 21, 2022

OD Notebook: Be a Problem-Solver

One way to get patient buy-in to premium lenses is to show patients how they can be a problem solver, writes Jessilin Quint, OD, in her latest “Optical” column.

Wednesday, December 14, 2022

OD Notebook: Create an Itemized Fee Schedule

“I have discovered that having a dedicated and itemized fee schedule that separates the contact lens exam’s professional fees from the related special testing and material fees is critical to the successful administration and communication of my clinical approach, as it informs patients of what the contact lens exam entails...”

Wednesday, December 7, 2022

OD Notebook: Use Imaging to Educate on Retinal Disease

“Verbally explaining a patient’s retinal condition is far more time consuming and confusing for the patient than using the findings of a diagnostic test or a clinical image to provide patient education,” writes Sherrol A. Reynolds, OD, FAAO, in her Nov/Dec article, “Educate Your Patients on Retinal Disease Efficiently.”

Wednesday, November 30, 2022

OD Notebook: Define Vision Plan for Patients

Because patients often view their vision plan as medical insurance for which they are responsible to make up the difference, consider providing them with the true definition, so they’ll take advantage of the plan, writes James Winnick, OD, in his article “Maximize Your Profitability with Vision Plans.”

Wednesday, November 16, 2022

OD Notebook: Use Instagram Analytics

For those new to Instagram, Nishan Pressley, OD, of DPA Eyecare, in Altamonte Springs, Fla., suggests using the “Insights” menu in the mobile version of the social media platform in this month’s “Social Media” column.

Wednesday, November 2, 2022

OD Notebook: Establish and Articulate Your Practice’s Purpose

One way to create a great practice culture is to pen a mission statement that both the practice’s leaders and employees comply with in everything they do, writes Dori M. Carlson, OD, MAL, FAAO, in her latest “Inspire. Lead. Succeed.” column...

Wednesday, October 12, 2022

OD Notebook: Discontinue Contact Lens Wear Before CXL Consultation

“When coordinated scheduling with the surgeon permits, ODs should have current contact-lens wearers cease wear a week or two prior to the surgical consultation leading up to corneal cross-linking,” writes Susan Resnick, OD, FAAO, in her latest “Contact Lenses” column.

Wednesday, October 5, 2022

OD Notebook: Art Epstein, a Leading Voice in Optometry, Passes

Art Epstein, OD, FAAO, a prolific author and educator, has died. Dr. Epstein received his optometry degree from SUNY College of Optometry, and went on to become a recognized trailblazer, advocate, and expert in the profession, particularly in the areas of dry eye and ocular surface disease.

Wednesday, September 28, 2022

OD Notebook: Measure Marginal Reflex Distance

“We measure marginal reflex distance 1 (MRD-1) — which is the distance from the central pupillary light reflex to the central margin of the upper eyelid — the traditional measure used to evaluate lid position,” writes Nate R. Lighthizer, OD...

Wednesday, September 14, 2022

OD Notebook: Prescribe Progressive Lenses for Computer Users

Presbyopes who work on computers and perform close work are ideal candidates for progressive ophthalmic lenses, as these lenses contain corrections for both visual issues, says Mark R. Kapperman, OD, of Kapperman, White & McGarvey, in Chattanooga, Tenn.

Thursday, September 1, 2022

PentaVision Now Powered by BroadcastMed

As of August 19, PentaVision has become part of the most advanced marketing technology platform in healthcare via its acquisition by BroadcastMed.

Wednesday, August 31, 2022

OD Notebook: Fit Contact Lenses for Frame Selection

As non-contact lens-wearing patients who have high-refractive errors can have a difficult time “seeing” themselves in frames, Susan Resnick, OD, FAAO, recommends inserting a pair of contact lenses prior to sending the patient to the optical...

Wednesday, August 24, 2022

OD Notebook: Grow Your Patient Base Using Social Media Influencers

“For an influencer to tag me in their post is a lot more powerful than anything I post on my page, because they have so many more followers,” explains Jason Compton, OD FAAO, in “Enterprising Optometrists,” which can be found at https://www.optometricmanagement.com/issues/2022/august-2022.

Wednesday, August 17, 2022

OD Notebook: Do Not Overthink Tik Tok

If your practice has a Tik Tok channel or you’re planning on starting one, don’t overthink your content, says Carly Rose, OD, FAAO, in this month’s “Social Media” column.

Wednesday, August 10, 2022

OD Notebook: Consider Patient Financing

Contemplate providing patients with a buy now, pay-over-time financing option to improve your optical capture rate and second pair sales, as well as increases in annual supply sales of contact lenses...

Wednesday, July 27, 2022

OD Notebook: Update Your Employee Policies

“If it’s not in writing, it’s not enforceable,” writes Kristin O’Brien, OD, in this month’s “New OD” column. Specifically, she stresses the importance of reviewing the practice’s current employee handbook to ensure all office policies and procedures (including dress code, how to handle paid time off, benefits, etc.) are current.

Wednesday, July 6, 2022

OD Notebook: Do Not Refer to DED as OSD

As the terms “OSD” (ocular surface disease) and “DED” (dry eye disease) are sometimes used interchangeably, it can cause confusion or miscommunication among eye care professionals...

Wednesday, June 29, 2022

OD Notebook: Distinguish Allergy From Dry Eye Disease

As symptoms of dry eye disease can overlap significantly with allergies, it can take some detective work to determine the true culprit, or culprits, to prescribe the most appropriate treatment.

Wednesday, June 22, 2022

OD Notebook: Consider OCT-A for Early Glaucoma Detection

Practices interested in improving their ability to detect early glaucoma progression might want to consider investing in OCT-Angiography (OCT-A) devices. According to Drs. Jenna Pyle and Scot Morris, “several studies have determined that OCT-A allows clinicians to see early changes indicating [glaucoma] progression prior to any functional changes."

Wednesday, June 15, 2022

OD Notebook: Consider a Health Information Exchange

Practices that plan to connect with other providers on their patients’ health care teams may want to consider participating in Health Information Exchanges (HIEs), which  “enable the electronic and secure sharing of health-related information,” write Ronald P. Snyder, OD, FAAO, and Michael J. Lipson, OD, FAAO, FSLA.

Wednesday, June 1, 2022

OD Notebook: Recommend a Fingertip Pulse Oximeter

“As a non-invasive fingertip pulse oximeter can help detect low oxygen levels, ODs should recommend their diabetic patients acquire one, and optometrists can provide this direct link to such devices...

Wednesday, May 25, 2022

OD Notebook: Utilize a Scribe

“A scribe can add efficiencies to a practice and enhance the patient experience,” writes Steve Vargo, OD, MBA, in this month’s “CEO Checklist.

Wednesday, May 18, 2022

OD Notebook: Get on the Podium

If you’re interested in becoming a lecturer at one of the many optometry-related trade shows, Ernie Bowling, OD, MS, FAAO, a prolific lecturer, has some advice for you:

Wednesday, May 11, 2022

OD Notebook: Turn Meanness into Kindness

“It can be so easy to react to negativity with more negativity. The only way to turn things around is to start within. Look for the opportunity to make a difference,” writes Chief Optometric Editor April Jasper.

Wednesday, May 4, 2022

OD Notebook: Build Awareness Regarding Eye Exams for Diabetes Patients

The lack of understanding about the importance of an eye exam for patients who have diabetes is compounded by a lack of awareness about the disease, write Drs. Mohammad Rafieetary and Salar Rafieetary, in “Address This Top Challenge in Managing Diabetes,” in the May 2022 issue.

Wednesday, April 27, 2022

OD Notebook: Stop the Optician Turnstile

One way to minimize optician turnover is to schedule and stick with employee reviews, writes Jessilin Quint, OD, FAAO, in the April issue’s “Optical” column...

Wednesday, April 13, 2022

OD Notebook: Get Staff Pumped for New Ownership

New ownership is a fresh opportunity to reinvigorate staff and get them excited about the positive changes to come, says Jessilin Quint, OD, FAAO, in the April article “Onboard Existing Staff for New Owners.”

Wednesday, April 6, 2022

OD Notebook: Re-Energize Your Recruiting Efforts

In the April issue article, “Solve Staffing Shortages,” Nadia A. Virani, OD, vice president of operations for EVP-KE Eye Centers, in Texas, says the practice has re-energized its recruiting efforts to combat staffing shortages:

Wednesday, March 30, 2022

OD Notebook: Know the Risk Factors for Thyroid Eye Disease

Most thyroid eye disease (TED) patients are females between the ages of 40 to 44 and 60 to 65, and men between the ages of 45 to 49 and 65 to 69, writes Marie Huegel, OD, in her March column, “Thyroid Eye Disease.”

Wednesday, March 23, 2022

OD Notebook: Become Invaluable to an Employer

New hires can create job security by making themselves indispensable to their employers, writes “New OD” columnist Kristin S. O’Brien, OD, in the March 2022 issue.

Wednesday, March 9, 2022

OD Notebook: Defy Glaucoma-Related Dry Eye Disease

As anti-glaucoma drugs can cause or worsen dry eye disease (DED), optometrists should have a plan of action to prevent the chronic condition or preclude worsening DED, says “Dry Eye” columnist Cecelia Koetting, OD, FAAO.

Wednesday, March 2, 2022

OD Notebook: Prevent Mask Caused Incorrect IOP Measurements

Although the Centers for Disease Control recently changed its mask recommendation, they can be commonplace in optometric practices and have been causing overestimated IOP measurements, as the tonometer’s sensor rods touch the mask.

Wednesday, February 23, 2022

OD Notebook: Ditch Contact Lens Discomfort

Discomfort is the No.1 reason for contact lens dropout. To overcome this, consider prescribing lenses that have a high modulus and improved edge design, writes Melanie Denton Dombrowski, OD, MBA, FAAO, in “Prevent Contact Lens Dropout.” 

Thursday, February 10, 2022

Optometrist Wins Top Literary Award for Children’s Book

Donna Barba Higuera, an optometrist in Bellevue, Wash., received the 2022 John Newbery Medal for “most outstanding contribution to children's literature” for her middle-grade science fiction book “The Last Cuentista.”

Wednesday, February 9, 2022

OD Notebook: Get Certified in Orthokeratology

One way to get started in offering orthokeratology is to take a certification course that teaches the basics of fitting the lens you’ve decided to use, writes Dwight Barnes, OD, FIAOMC:

Wednesday, February 2, 2022

OD Notebook: Build Your CL Practice with Current Patients

One way to build one’s contact lens practice is by doing so “from the inside out,” writes Susan Resnick, OD, FAAO, in “Build a Contact Lens Practice” in Optometric Management’s annual contact lens issue at https://bit.ly/3AKvEIX.

Wednesday, January 26, 2022

OD Notebook: Keep That New Year's Resolution

A total of 80% of New Year’s resolutions fail by the start of February, reports Forbes. As we are on the cusp of that month, your colleagues provide their 2022 resolutions to keep you motivated at https://bit.ly/3fSwoCa.

Monday, January 24, 2022

Keep That New Year's Resolution

A total of 80% of New Year’s resolutions fail by the start of February, reports Forbes. As we are on the cusp of that month, your colleagues provide their 2022 resolutions to keep you motivated. You got this!

Wednesday, January 19, 2022

OD Notebook: Tackle Thyroid Disease

January is also Thyroid Awareness Month. Thyroid eye disease can cause the immune system to attack muscle and other tissues in and around the eye, leading to proptosis, red eyes, pain, discomfort, decrease in vision/binocularity, and dry eye disease. 

Wednesday, January 12, 2022

OD Notebook: Seek Stroke Survivors

Optometrists can make a life-altering difference in the lives of stroke patients, writes Pamela Miller, in the article, “The Stroke Patient and You:”