Articles
Branching Out
When is it time to open another office? O.D.s who've done it give their advice.
BUSINESS ADVISOR: Six signs of an inefficient practice.
Are you getting back less from your practice than what you're putting in? Here's how to tell and what to do about it.
CLINICAL CHALLENGES: The "Hole" Truth
Diagnosing and treating a macular hole.
CONTACT LENS MANAGEMENT: Rep-ertoire
Sales reps have a lot to offer. Here's how to benefit from their knowledge.
CYBERCARE: Smart Business Strategies
Add value to your practice with savvy technology investments.
FIX THIS PRACTICE: Issues that Impact You
Money matters in the buy/sell process; our personal image.
Getting Down to Dollars and Cents
A look at the most commonly used valuation formulas and what they really indicate about your practice's value.
Getting Started with Accelerated Ortho-K
Learn how to equip yourself with the right tools, select the best candidates and manage the process in your patients.
Glaucoma Update
Experts in diagnosing and treating glaucoma share thier insights.
INSTRUMENTAL STRATGIES: From a Distance.....
Take a step back for a better view with this ophthalmoscope.
LAW REVIEW: Informed Consent
What you need to know about the process and your own liability.
Meeting the Multifocal Challenge
Experts answer common questions about multifocal lenses.
O.D. to O.D. - Rules of the Office
Here are the two that matter.
Part-Time Employees
Could your practice benefit from hiring part-timers? Find out.
PRACTICE PULSE: Managed Care Bombshell
400 optometrist and ophthalmologists resign from Pacificar's Colorado vision and eyecare provider network..
PRACTICE PULSE: Tips, Trends, and News You Can Use
Eye on managed care, co-management crisis, and more.
REFLECTIONS: Lessons in Harmony
The need for balance between a doctor and his staff becomes clear.
STREET SENSE: Safe Ports in Stormy Times
Telephone and electric stocks were once suitable for widows and orphans, but no more. What's low-risk now?
VIEWPOINT: Growing Pains
Which is better, one office or two?