WHAT'S NEW
For Your Patients And Practice

Wavefront Analyzer
Topcon Medical Systems introduces the KR-9000PW Wavefront Analyzer. The KR-9000PW incorporates wavefront measurement with a full-range autorefractor, autokeratometer and computerized color corneal mapping system.

The KR-9000PW also provides sphere, cylinder and axis measurements, and indicates spherical aberrations, coma and other high-order aberrations of the eye.

Topcon
Phone: (800) 223-1130
Fax: (201) 634-1365
Web: www.topcon.com

3-D HRT II
Heidelberg Engineering has unveiled the 3-D imaging capabilities of the Heidelberg Retinal Tomograph II (HRT II).

The HRT II shows your patient what his optic nerve looks like in 3-D, improving his understanding of glaucoma and helping to ensure compliance with disease management strategies. Heidelberg states that the HRT II lets you detect glaucoma earlier than ever before.

The HRT II stands 18 inches and weighs 22 pounds. Reimbursement is available under Current Procedural Terminology (CPT) code 92135.

Heidelberg Engineering
Phone: (800) 931-2230
Fax: (760) 930-3575
E-mail: contact@heidelbergengineering.com
Web: www.heidelbergengineering.com

Punctal Guarantee
Odyssey Medical now offers a 30-day "pop-out" guarantee on its Parasol Punctal Occluder. The guarantee ensures that if your patient loses the Parasol, Odyssey will replace the plug at no charge, provided you report the incident within 30 days of the insertion date.

Odyssey
Phone: (888) 905-7770
Fax: (901) 382-2712
E-mail: info@odysseymed.com
Web: www.odysseymed.com

IOP Aid
The Food and Drug Administration has approved a new formulation of Alphagan 0.2%.

Called Alphagan P 0.15%, it offers comparable efficacy to Alphagan with 41% less incidence of ocular allergy. It's indicated for reduction of elevated intraocular pressure in patients who have open-angle glaucoma or ocular hypertension.

Allergan
Phone: (800) 366-6554
Fax: (714) 246-2440
Web: www.allergan.com

NFL Crazy

CooperVision and the National Football League (NFL) are marketing NFL Crazy Lenses, a specialty line of cosmetic contact lenses.

NFL Crazy Lenses mask your patient's irises with his favorite NFL team's logo and name.

Currently, the NFL Crazy line features the Tennessee Titans, Minne-sota Vikings, Oakland Raiders, St. Louis Rams, Baltimore Ravens, Buffalo Bills and Philadelphia Eagles. CooperVision will add lenses for the remaining NFL teams. You'll find updates on team availability at www.nflcontacts.com.

CooperVision
Phone: (800) 341-2020
Web: www.coopervision.com

Wild in the Eyes
CIBA Vision has launched a consumer advertising campaign to promote its WildEyes contact lenses. Ads will appear in Rolling Stone magazine and weekly newspapers.

The campaign aims to direct people to www.wild-eyes.com to find a participating location. CIBA Vision will add your practice to the online WildEyes data-base when you order a nine-lens diagnostic set. In addition, you'll receive a merchandising kit.

CIBA Vision
Phone: (800) 348-9595
Web: www.cibavision.com

AutoLensmeter
New from the Tomey Corporation comes the TL-100 AutoLensmeter, which the company says offers practitioners all the features of an autolensmeter at the price of a manual lensmeter.

The TL-100 features include automatic detection of a progressive lens, automatic hold and prism measurement. The TL-100 also enables reading of rigid gas permeable (RGP) or orthokeratology contact lenses.

The TL-100 detects progressive lenses immediately. In addition, once you place the lenses in the unit, finding and holding the optical center or add is elementary. You simply align a crosshair on a target display and listen for a beep.

Tomey
Phone: (800) 358-6639, ext. 72
Fax: (781) 290-5885
E-mail: sales@tomey.com
Web: www.tomey.com

All-In-One Edger

Briot's latest patternless edger is the Accura Cx, featuring a rounded stylus tip on the frame scanner that traces small, long and square-shaped frames. Briot says that this stylus tip provides increased versatility in tracing the full spectrum of today's popular frame styles and shapes.

Briot
Phone: (800) 292-7468

Three Flavors
Optima just added a third coating option to its Resolution polycarbonate lens. In addition to the anti-reflective and scratch-resistant (SR) non-tintable lens, Resolution is now available in SR tintable.

To differentiate coating options, each package has its coating designation labeled in the upper-left corner.

Optima
Phone: (800) 621-1216
Fax: (203) 375-9768
E-mail: mail@ResolutionLenses.com
Web: www.ResolutionLenses.com

Marketing Manual
The Primary Eyecare Network (PEN) is offering a practice management guidebook titled, Marketing to Grow Your Practice.

The guidebook gives you ideas and guidelines for internal and external marketing programs for your practice. You'll learn how to set up a marketing foundation, market significant events and target every stage in the life of an optometric practice as a marketing opportunity.

PEN is selling the guidebook for $36, plus shipping and handling. Bulk pricing is available for corporate or association purchases.

Primary Eyecare Network
Phone: (800) 444-9230
Fax: (925) 838-9338
E-mail: PrimaryEye@aol.com

POS Materials
The Invicta Corporation unveils point-of-sale (POS) materials to promote Solera lenses.

These include counter cards with accompanying patient guides. The cards come in four versions, each featuring a different model sporting Solera lenses.

The second of the materials is a display case with all six colors of Solera's lenses. Starter kits are also available. The kits include the counter cards and the display case. For a limited time, Invicta is offering $100 in coupons with a starter kit purchase.

Invicta
Phone: (800) 557-4677
Fax: (561) 995-9981
Web: www.invictacorp.com

Redesigned and Expanded

The American Academy of Optometry's (AAO's) redesigned Web site now offers a host of features, including information on their annual meeting, this year in Philadelphia from Dec. 6 to 10. The site also features an expanded membership directory and an online submission system for the scientific program.

AAO
Phone: (301) 984-1441
Fax: (301) 984-4737
Web: www.aaopt.org

Flippers

Optego Vision, Inc. offers ergonomically designed flippers. You can have your name or your practice's logo imprinted on the flippers.

Optego
Phone: (877) 678-3464
Web: www.optego.com