Articles
Be a Solution Expert
Are you satisfied with your patients' contact lens regimens? Learn how to ensure compliance by prescribing a winning solution.
By NANCY S. BARR, O.D., F.A.A.O., Atlanta, Ga.
business advisor - Your Consultant and You
Understanding the optometrist-consultant relationship.
Emerging Trends in Dry Eye Management
Clinical pearls for the diagnosis, treatment and management of this ocular surface disease.
By KENNETH LEBOW, O.D., F.A.A.O., Virginia
fix this practice - Succeeding Sans Managed Care
You can succeed without accepting vision insurance plans -- you just have to know how.
instrumental strategies - Wavefront Weds Aberrometry
Ophthonix introduces an aberrometer for routine clinical use.
o.d. to o.d. - Promoting the Advancement of Optometry ...
... isn't the responsibility of one person or one organization. It takes the efforts of countless professionals, including you.
Plan Your Way to a Successful Practice
A successful practice doesn't just happen; you need a marketing road map.
By SUSAN ABRAMOVITZ
point/counterpoint - Private-Label Vs. Mass-Marketed Contact Lenses
Keep patients in the practice with private-label contact lenses; The big advantage of brand name contact lenses is technology.
By Jerome Sude, O.D., Tallmadge, Ohio
reflections - We're All of Value
A small miracle drives home a wonderful lesson.
By GERRIT DEVRIES, O.D., DEMOTTE, IND.
ROI: Get the Most Out of Your Advertising
Follow these six steps to put together a successful advertising campaign.
By GARY GERBER, OD
The Burr Bill and Your Contact Lens Patients
Many existing and new contact lens regulations have tough standards, but abiding by them doesn't have to mean losing your patients.
By RICHARD S. KATTOUF, O.D., D.O.S.
The Essentials of Proper Glaucoma Coding
These guidelines will help you to obtain better reimbursement.
By DEEPAK GUPTA, O.D., F.A.A.O., Stamford, Conn.
therapeutic insights - Looking Out for DLK
If you co-manage LASIK patients, be aware of this uncommon but significant complication.
By Neha Patel, O.D.
view from the top - Watch Your Language
Your patients will appreciate your choosing your words carefully.
viewpoint - Is It Time to Try a New Language?
When communicating with your patients, make sure they understand.
what's new
For Your Patients And Practice
What's New In Contact Lenses
Industry executives weigh in on materials, comfort, price ... and your opportunities.
By KAREN RODEMICH, Managing
Borrow Without Fear
Worried about paying off your student loans? The help you need is right on campus.
By Julia T. Lewandowski, Associate
Freeze! Hone Your Negotiating Skills Before You Accept That Job Offer
Negotiating an employment contract can be fraught with pitfalls, especially if it's your first time. Here's how to get what you want.
By David H. Hettler, O.D., Alexandria, Va.
if i had to do it over
Networking Is Not a Four-Letter Word
NEWS F ROM THE AOSA
Embrace the Peer Factor
wise to the world
Volunteering the optometric way; Show patients you care; Minimizing lens awareness