Business 101: Business Planning

Part two of a three-part series on business strategies. This installment focuses on optometric business basic training.

By SCOT MORRIS, O.D., F.A.A.O.

business advisor - Practice Net Vs. Owner Net

Net income is net income, right? Wrong. It depends on your practice type. Read on for an explanation.

BUYING EQUIPMENT: New or Used?

When it comes to furnishing your office with much-needed equipment, where do you go?

By John A. McGreal, Jr., O.D., St.

fix this practice - Fee for Service and Specialization

This pairing is the key to financial success. Read on to find out why.

instrumental strategies - Farewell, Amsler

The PreView PHP is the emerging standard of care in detecting and monitoring AMD.

lessons learned - Fixin' to Go

Some patients have a way of making themselves memorable.

o.d. to o.d. - A Happy New Year for Some

Forward-thinking practices will review and analyze numbers. Leading-edge practices will review, analyze and act on them.

Practice Made Perfect

Letting Go Improves Off-Site Efficiencies

By MARILEE BLACKWELL, M.B.A., C.P.A., A.I.B.A., AND

practice pulse

Tips, Trends & News You Can Use

Putting Humpty Together Again

This O.D. proposes a solution to increase contact lens sales and patient satisfaction.

By JERRY LIEBLEIN, O.D., Montara, Calif.

reflections - Mother Knows Best

The Great Depression and a decisive mother created the beginning of a beautiful career.

By ELMER S. FRIEDBERG, O.D., F.A.A.O., POTTSTOWN, PA.

Smart Yellow Pages Advertising

If you must advertise in the phone book, then follow these guidelines.

By SUSAN M. ABRAMOVITZ

Spring is in the Air . . .

And allergic conjunctivitis is in your chair.

By GLENN S. CORBIN, O.D., Reading, Pa.

Strengthen Your Contact Lens Practice -- Go Online

Use the Internet to build patient loyalty.

By JOHN R. SCIBAL, O.D., Morehead

Structure Your Approach to Dry Eye Management

Follow this simple plan for treating dry eye and you'll reap a happy practice and happy patients.

By DEEPAK GUPTA, O.D., F.A.A.O., Stamford, Conn.

SYSTEMIC CONDITIONS - Is There a Hypertensive in the House?

An O.D.'s primer on systemic hypertension.

By DEEPAK GUPTA, O.D., F.A.A.O., Stamford, Conn.

Toric Soft Contact Lenses: Where Are We Now?

Two studies focus on the status of soft toric contact lenses.

By SHEILA HICKSON-CURRAN, B.Sc., MCOptom, F.A.A.O.

view from the top - Making Time for Happiness

It's easy to get pulled under the current of work. Here's how to plan an escape.

viewpoint - How Trucking Imitates Optometry

Truckers go beyond the standard rules. So do successful optometrists.

what's new

For Your Patients and Practice

Adopting Steroid Therapy

For many clinicians, loteprednol is the agent of choice for treating inflammatory conditions.

Alleviate Lid Disease

Panelists offer a basic solution to a common problem.

Exploring Trends in Anti-inflammatory Therapy

Practitioners share their experiences in a roundtable discussion.

Improve Surgical Outcomes

Thanks to fewer safety concerns, clinicians can prescribe loteprednol with confidence.

Isolate the Source

A protective steroid quiets inflammation -- and changes the way doctors treat dry eye.