Articles
BUSINESS 101:Marketing
Part one of our three-part "Business 101" series reveals how to build patient volume through effective marketing strategies.
By Neil B. Gailmard, O.D., M.B.A., Munster, Ind.
business advisor - Analyzing Your Practice Overhead
Are your practice expenses in line? Compare them to these benchmarks.
By Jerry Hayes, OD, and
CLINICAL CHALLENGES - The Red Herring
Sometimes you have to go beyond the obvious to find what's important.
By Eric Schmidt, O.D.
contact lens management - Take Another Look at Two-Week Daily Wear
Don't miss out on a great way to satisfy patients and increase profits.
Corneal Reshaping: Is it Really for You and Your Patients?
OM presents both sides of the issue.
DIAGNOSTICS - When Eye Strain Isn't Eye Strain
With Duane's Retraction Syndrome, an ordinary complaint may require surgical intervention.
By Jack Prince, O.D., Baltimore, Md.
fix this practice - Achieving a Healthy Net
Keep up with the times and reinvent your practice to boost your net income.
By RICHARD S. KATTOUF, O.D., D.O.S.
instrumental strategies - Pachymetry Made Even Easier
Accutome's latest pachymeter will save you time and impress patients.
lessons learned - Any Birdbrain Can?
These readers' responses prove that truth is sometimes stranger than fiction.
By Jack Runniger, O.D.
MALPRACTICE MANAGEMENT - Practice Persistence
Protect yourself from legal recourse by keeping a watchful eye on negligent patients.
By J. James Thimons, O.D.
Maximizing Your Involvement in Comanagement
Know your licensure boundaries when it comes to co-managing cataract surgery patients.
By RICHARD S. KATTOUF, O.D., D.O.S.
NCTs Ain't What They Used to Be
Don't believe everything you've heard. Today's non-contact tonometers are worth another look.
By By ReN
o.d. to o.d. - Does Breadth Beat Depth in the New Societies and Academies?
It's great that optometrists come together to support common causes, but consolidation -- not expansion -- is the answer.
practice pulse - Tips, Trends & News You Can Use
Children's vision news; new management and business academy; chance for practice marketing makeover; and more.
Reap the Rewards of Children's Vision Screening
Getting involved in screening pays you back in more ways than one.
By By ReN
reflections - Going the Extra Mile
Some patients need a little extra help, but they're worth it.
By LINDA MORGAN, O.D., OMAHA, NEB.
view from the top - Resolution Reality
Everyone's had a practice goal in mind, but here's a way to achieve it.
viewpoint - Set Your Targets for the New Year
And once you've hit them, remember to keep shooting.
By JIM THOMAS