AMD UPDATE: What's new in Therapeutics
Emerging treatments for this widespread condition may prove useful for generations to come.
By LEO SEMES, OD, FAAO
business advisor - See Things from Their Perspective
Four keys to understanding what your patients really want.
Combine for Optimum Treatment
With these new drugs on the horizon, the future of glaucoma treatment looks bright.
By DEEPAK GUPTA, O.D., F.A.A.O., Stamford, Conn.
contact lens management - Meeting the Keratoconus Challenge
New contact lens alternatives for keratoconus patients.
Frank Discussion Aids Compliance
It pays to know how many of your patients wear their contact lenses overnight.
By DAVID A. COCKRELL, O.D., F.A.A.O.
instrumental strategies - Reaching New Heights
Pachymeter delivers new level of portability, accuracy.
lessons learned - Strange Things Happen
Think you've had some unusual patients? You're not alone!
Nutrition and Dry Eye: A Natural Relationship
Put omega-3 fatty acids to work for your patients.
By J. James Thimons, OD, FAAO
o.d. to o.d. - Optometry Shines Brightly on National Television
A "Today Show" segment illustrates to the nation that optometrists not only provide care, they do care.
Practice Pulse
Tips, Trends & News You Can Use
reflections - All Choked Up
A brush with death helps drive home a practice management mantra.
staffing solutions - The Psychological Contract
Communication is key to understanding your associate's expectations.
By BOB LEVOY, O.D.
SYSTEMIC CONDITIONS - An OD Primer on Hypercholesteremia
Be familiar with the basics of this condition and its management.
By DEEPAK GUPTA, O.D., F.A.A.O., Stamford, Conn.
The ABCs of EMRs
How one practice's search for software solutions led to exceptional results.
By RICHARD EDLOW, O.D., Towson, MD.
view from the top - Timing Is Everything
Like a good punchline, your marketing efforts can cause an uproar or fall flat.
viewpoint - Your Job in the Public Eye
Leverage your practice in the community by offering unsurpassed (public) service.
what's new
FOR YOUR PATIENTS AND PRACTICE
Defining Success
It's not all about profitability, say these practitioners, although that's important. Here's their take on the qualities that separate a good contact lens practice from an outstanding one.
Strategy Session
Whether you're just starting out or ready to take your contact lens practice to the next level, you'll need to know about four bedrocks of success.