Break the Mold
Transform your practice and increase patient care and satisfaction with a features-advantages-benefits system.
By JAMES J. KIRCHNER, O.D., F.A.A.O., Lincoln, Neb.
business advisor - How Important Are Fees?
Charging low prices is not the way to build a high-volume private practice.
CLINICAL CHALLENGES - By the Book
Following a strict treatment protocol led to a happy ending for this case of RON.
By the Book
CO-MANAGEMENT - Refractive Surgery with the Crystalens IOL
This accommodative lens technology will impact your practice and presbyopic patients.
By Neil Martin, M.D., F.A.C.S., Chevy
contact lens management - Progressive Toric Aimed at Boomers
New specialty lens helps you meet the needs of astigmatic presbyopes.
Control Your Schedule
How to manage your schedule before your schedule manages you.
By JOHN R. SCIBAL, O.D., Morehead
DRY EYE MANAGEMENT - Treating the Patient with Chronic Dry Eye
When should eyecare professionals favor prescription medications over artificial tears?
By SCOT MORRIS, O.D., F.A.A.O.
fix this practice - A Family Affair
Checks and balances will ensure an embezzlement-free practice.
Going Digital
Taking your practice paperless will free up staff and space, impress patients and generally make your life easier.
By Sheldon H. Kreda, OD, FAAO
instrumental strategies - Made to Order
Essilor helps O.D.s offer patients a customized visual experience.
lessons learned - Life's Not Always Easy
Sometimes it involves dealing with less-than-brilliant patients.
o.d. to o.d. - Practice Growth: It Ain't About What You Do, It's About Why
Practices are built on relationships and some of the most valuable relationships occur between patients and staff.
Practice Made Perfect
Breaking Through "Average"
By MARILEE BLACKWELL, M.B.A., C.P.A., A.I.B.A., AND
practice pulse - Tips, Trends & News You Can Use
Legislative updates; The price isn't everything; Stevie Wonder brings us the first descriptive music video; and more.
reflections - O.D.s as Guardian Angels
We truly occupy a special place in health care.
Route Your Patients on a Compliance Course
There's a lot we can do to redirect our non-compliant glaucoma patients to success.
Six Reasons to Purchase New Equipment
Here's how new equipment will improve the health of your patients and your practice.
By RICHARD S. KATTOUF, O.D., D.O.S.
SYSTEMIC CONDITIONS - Principles of Multiple Sclerosis
Optometrists are often the first to see signs of this progressive disease.
By DEEPAK GUPTA, O.D., F.A.A.O., Stamford, Conn.
The Secrets of Effective Web Sites
Plug-ins can transform your Web site into a round-the-clock employee.
TobraDex in My Practice
In the first part of this series, OM profiles two anti-infective/anti-inflammatory combinations, Zylet and TobraDex.
By GLENN S. CORBIN, O.D., Reading, Pa.
view from the top - If You Don't Know All the Answers ...
... then let your willingness to learn become a powerful tool in your office.
viewpoint - What You Say Says a Lot
Preparation and listening are the keys to successful interviews.
what's new
FOR YOUR PATIENTS AND PRACTICE