Break the Mold

Transform your practice and increase patient care and satisfaction with a features-advantages-benefits system.

By JAMES J. KIRCHNER, O.D., F.A.A.O., Lincoln, Neb.

business advisor - How Important Are Fees?

Charging low prices is not the way to build a high-volume private practice.

CLINICAL CHALLENGES - By the Book

Following a strict treatment protocol led to a happy ending for this case of RON.

By the Book

CO-MANAGEMENT - Refractive Surgery with the Crystalens IOL

This accommodative lens technology will impact your practice and presbyopic patients.

By Neil Martin, M.D., F.A.C.S., Chevy

contact lens management - Progressive Toric Aimed at Boomers

New specialty lens helps you meet the needs of astigmatic presbyopes.

Control Your Schedule

How to manage your schedule before your schedule manages you.

By JOHN R. SCIBAL, O.D., Morehead

DRY EYE MANAGEMENT - Treating the Patient with Chronic Dry Eye

When should eyecare professionals favor prescription medications over artificial tears?

By SCOT MORRIS, O.D., F.A.A.O.

fix this practice - A Family Affair

Checks and balances will ensure an embezzlement-free practice.

Going Digital

Taking your practice paperless will free up staff and space, impress patients and generally make your life easier.

By Sheldon H. Kreda, OD, FAAO

instrumental strategies - Made to Order

Essilor helps O.D.s offer patients a customized visual experience.

lessons learned - Life's Not Always Easy

Sometimes it involves dealing with less-than-brilliant patients.

o.d. to o.d. - Practice Growth: It Ain't About What You Do, It's About Why

Practices are built on relationships and some of the most valuable relationships occur between patients and staff.

Practice Made Perfect

Breaking Through "Average"

By MARILEE BLACKWELL, M.B.A., C.P.A., A.I.B.A., AND

practice pulse - Tips, Trends & News You Can Use

Legislative updates; The price isn't everything; Stevie Wonder brings us the first descriptive music video; and more.

reflections - O.D.s as Guardian Angels

We truly occupy a special place in health care.

Route Your Patients on a Compliance Course

There's a lot we can do to redirect our non-compliant glaucoma patients to success.

Six Reasons to Purchase New Equipment

Here's how new equipment will improve the health of your patients and your practice.

By RICHARD S. KATTOUF, O.D., D.O.S.

SYSTEMIC CONDITIONS - Principles of Multiple Sclerosis

Optometrists are often the first to see signs of this progressive disease.

By DEEPAK GUPTA, O.D., F.A.A.O., Stamford, Conn.

The Secrets of Effective Web Sites

Plug-ins can transform your Web site into a round-the-clock employee.

TobraDex in My Practice

In the first part of this series, OM profiles two anti-infective/anti-inflammatory combinations, Zylet and TobraDex.

By GLENN S. CORBIN, O.D., Reading, Pa.

view from the top - If You Don't Know All the Answers ...

... then let your willingness to learn become a powerful tool in your office.

viewpoint - What You Say Says a Lot

Preparation and listening are the keys to successful interviews.

what's new

FOR YOUR PATIENTS AND PRACTICE