Articles
business advisor - When Busy is A Bad Thing
What's the real measure of a successful optometric practice?
contact lens management - New Polymer For GPs
A novel, rigid silicone-hydrogel contact lens provides durable comfort.
fix this practice - Who Runs Your Practice?
There's a fine line between running your practice and being run by it.
instrumental strategies - Eliminate Rx Errors, Plus
Lens calculating software offers multiple benefits to the paperless practice.
LASIK Versus Refractive Lens Implants
How to incorporate new refractive lens technology in a co-management relationship.
lessons learned - Mondegreens
The term may be unfamiliar, but they're something we all know . . .
marketing makeover - Make Your Walls Work for You
Point-of-purchase materials are free ... But you often get what you pay for.
No Fee Continuing Education - Revisiting Daily Disposables
While daily disposables may no longer conjure up excitement amongst practitioners, they are still considered a desirable advancement by our patients.
o.d. to o.d. - The Scope of Healthcare is Becoming Flatter
On a level playing field, the real winners are those who invest in expanding their scope, not those who impose restrictions.
By Walter D. West, O.D., F.A.A.O., Chief
Occlusion: ASSESS YOUR OPTIONS
A careful approach to treatment of severe dry eye syndrome will lead to better results.
By C. STEVEN LANCASTER, O.D., Jacksonville
Pachymetry — Is Now the Time?
Central corneal thickness values are the greatest predictor for determining which patients are at risk for glaucoma.
practice pulse
Tips, Trends & News You Can Use
reflections - Under African Skies
Part II of Dr. Shannon's West African adventure.
RESEARCH UPDATE - Is Myopia Genetic?
Research on the human genome is bringing us closer to an answer.
staffing solutions - Get Them Motivated
Identify employees' job-related needs and watch their performance improve.
By Bob Levoy, O.D
SYSTEMIC CONDITIONS - Dealing with Diabetes
Early detection may lead to a decrease in the severity of complications.
By DEEPAK GUPTA, O.D., F.A.A.O., Stamford, Conn.
Unleash Your Contact Lens Practice Potential
Staff's role in upgrading to colored lenses is undeniable.
Update Your Refraction System
Technology has moved far beyond your old phoroptor and your patients know it.
By GARY GERBER, O.D., Hawthorne, N.J.
view from the top - Dollars to Donuts
Think outside the donut hole to get new marketing ideas for your practice.
viewpoint - Scenes from the Optical & Beyond
There's a world of customer service lessons available for the taking.
what's new
FOR YOUR PATIENTS AND PRACTICE
You Can Afford the Practice of Your Dreams
The book on how one optometrist got to the closing table for $750 or less... twice!
By TIMOTHY MILBURN, O.D.
Advice
Interview Like a Pro
Building a Solid Staff
Résumés don't tell you everything you need to know about potential employees. You may have to read between the lines to discover their best qualities.
Buyer Beware
Ready to make an offer on a practice? Look for these signs of trouble before you take the plunge.
from the sponsor
Welcome to the Team!
If I Had To Do It Over
The Learning Never Stops
Street Smarts
You Know What To Do, Now Do It Faster!
Tech Connection
Wavefront Technology and Higher-Order Aberrations
Wise to the World
Refining your staff's phone skills; Keeping contact lens patients current; Don't underestimate young patients