Articles
An Ounce of Prevention
Educate patients on the importance of annual exams to bring them back.
Avoid The Money Pit Practice
You can't always trust what you're told when purchasing a practice.
Benefits of Diagnostic Fitting for Bitoric GP Lenses
This non-LASIK candidate rid herself of spectacles via a bitoric GP lens fit with a diagnostic S.P.E. bitoric set.
By JOEL A. SILBERT, O.D., F.A.A.O., ELKINS
Coping Mechanisms
One very special patient encounter taught me that the real key to survival is one's attitude.
Ditch the Itch
A variety of medications are at your disposal to help assuage your allergy patients' symptoms.
Going Above and Beyond the Sale of Spectacles and CLs
Why we must be wary of any model of practicing optometry that doesn't put our patients' health first.
By Walter D. West, O.D., F.A.A.O., Chief
How Much Do Your Patients Know About Eye care?
Study reveals gap between vision care knowledge and behavior across ethnic groups and points to continued misunderstandings about contact lens wear.
If Running is Good, Then Why Shun it?
Problems arise when we don't recognize that mundane chores create value.
Make Them Feel Important
Everyone needs to feel important, especially your patients.
Office Design Diary: CHAPTER 1
This article is the first in a series on one group's experience in building a new practice.
OM Symposium
The Sequel Meets Lofty Standards
Pick Your Best Plan
Before signing up for a specific vision plan, follow these eight tips to ensure it's the right plan for you.
Screen for Diabetes
Play a role in the early detection of this devastating disease.
By DEEPAK GUPTA, O.D., F.A.A.O., Stamford, Conn.
Special Fits for Special Eyes
Soft toric tailored to patient's corneal architecture.
The Foresight of Foresee PHP
This device enables you to detect early wet AMD.
Topography: A Clinical Pearl
Create value by incorporating corneal topography into your practice.
By DIANNE ANDERSON, O.D., AURORA, ILL., AND
What's New
FOR YOUR PATIENTS AND PRACTICE