Articles
A New Generation of LASIK
Many surgeons opt for the bladeless technique
Business Advisor
Buyer Beware
Case Study: Corneal Reshaping
Corneal-reshaping enabled this seven-year-old to thrive
Contact Lens Management
AMO’s Ultracare disinfecting solution
Dealing with Dispensing
Increase patient satisfaction and practice growth
Instrumental Strategies
MacuCheck’s MacuScope
Lessons
Precious?
Motivate Your Staff
Three ways to inspire staff to boost your practice
Office Design Diary: CHAPTER 4
The practice finally begins to take shape
Optometrist, Heal Thyself
Five tips to relieve the strain of practicing optometry
By JENNIFER KIRBY, FEATURE WRITER
Practice Made Perfect
Promote to your location’s population
By MARILEE BLACKWELL, M.B.A., C.P.A., A.I.B.A., AND
Practice pulse
AMD research update; one O.D.’s review of Apple’s iPhone; B&L acquires Soothe; OM Tip of the Week turns 300 and more.
Reflections
Optometry in China
Rethink Your OPTICAL and REV-UP Your Practice
You too can reap the rewards of a well-designed optical
The Crowning Achievements of Dentists
Sink your teeth into tactics that made dentists successful
The Next Generation of Imaging
Advances in adaptive optics offer more detail
By MITCHELL DUL, O.D., M.S., F.A.A.O.
View From the Top
Whole-Practice Marketing
viewpoint
Find the Right Practice for You
Wellness, Nutrition & Fitness
A change in lifestyle
What's new
For your patients and practice
Why Can't I Find an O.D. Who Looks Like Me?
The absence of minority practitioners contributes to minority patients’ lack of eye-disease awareness.