Connect with Patients via Questions

Build loyalty and trust by answering your patients’ top questions

Improve Patients’ Dx Testing Experience

Use functional and structural testing for early diagnosis

Set Expectations for Contact Lens Fits

Communicating with patients at the outset pays dividends in practice

Techniques to Improve the Optical Experience

Exercise the fundamentals to create a shopping experience

Practice Profile: Vision Specialists of Michigan

The Case for Vertical Heterophoria Care

Tips on Managing Diabetic Patients

Developing provider relationships, educating the patient and tracking clinical signs are key

Communicate Myopia Management Options

Time has given us enhanced tools; identify the right one(s) for your patients

O.D. to O.D.

IMPROVING THE PATIENT EXPERIENCE

Viewpoint

IT’S A MATTER OF EXPERIENCE

LEADING OFF: Survey Shows Disconnect Between Glaucoma Patients’ Fears and Actions

LEADING OFF: Myopia Management Center Expands with Partnerships

LEADING OFF: CEO Challenge: Implement a Strong Cell Phone Policy

LEADING OFF: Also Notable

CLINICAL: Contact Lenses

Prioritize Patient Experience

CLINICAL: Dry Eye

Dry Eye For Rainy Days

CLINICAL: Glaucoma

Just OK?

BUSINESS: Practice Profile

How to Leverage Digital Marketing

BUSINESS: Legal

Parting Ways

What’s New

For Your Patients and Practice

BUSINESS: Coding Strategy

Improve the Billing Process