Dr. Compton

If there’s a type of marketing that exists, I’ve done it. But hands down, the most effective marketing for me has been online — everything from Google Ads to all the major social media platforms. Being able to navigate through those platforms has been huge.

KNOW YOUR AUDIENCE

Define your customer avatar, as all your marketing is going to their wants, needs, interests and pain points. Use your EHR to pull the data, and you’ll see who your average patient is very quickly.

GET WHAT YOU PAY FOR

Determine what a positive outcome — a ROI — looks like to you. That’s the only way you’ll be able to figure out whether your digital marketing is working.

ADD VALUE

Having a handle on the digital landscape makes you marketable. To an older doctor who can respect the value of digital marketing, but doesn’t have the time or the resources to take it on, you’ll be very valuable if you know your digital stuff. OM