44%+
Amount of adults who used the Internet to help them buy prescription eyeglasses; up from 22% in 2017.

~30%
About the amount of eyewear buyers who used the Internet to compare cost, find the type or style of eyeglasses they wanted to purchase or find the eye care provider or retailer they bought from in-person.

14%
Amount of adults who used the Internet directly to buy eyewear in 2020.

Source: The Vision Council’s Internet Influence report, created from responses of 4,909 U.S. adult consumers to a survey given in December 2020. The full report can be downloaded at https://bit.ly/3pVAJso .