Myopia Profile announced in a press release that its third annual Myopia Action Month (September) was a success, driving over 3 million engagements across its platforms, with the Myopia Action Month webpage specifically experiencing a 40% increase in activity compared to last year and 4.5 times more activity than in 2023.
Additionally, Myopia Profile says its organic activity across its social media pages increased with 4.5 times more growth.
Further, Myopia Profile notes that its sponsors, industry stakeholders, and ECPs worldwide amplified the cause with 11 posts per day on average across platforms and more than 70% of Myopia Action Month posts coming from outside Myopia Profile itself.
“The massive interaction this year shows that listening to the eyecare community pays off,” says Dr. Kate Gifford, co-founder of Myopia Profile. “We look forward to gathering feedback from this year to make next year’s Myopia Action Month even stronger, continuing to evolve and deliver content that truly supports ECPs and advances children’s vision care worldwide.”
For more information and access to Myopia Action Month’s free resources, visit www.MyopiaAction.com. OM