VSP Vision has partnered with Vision One Credit Union to introduce a new financing program designed to help private-practice optometrists expand their businesses, according to a press release. The financing options are open to all VSP network practices and include loans for practice expansion and renovation, acquisitions, and equipment. Also, special interest rate reductions are available for PECAA Max members, and retinal imaging equipment loans are available for VSP Premier Edge participants.

Along with the new loan offerings, VSP Premier Edge is rolling out programs to support patient growth and practice differentiation:

• A national marketing campaign with digital ads and social media outreach, which will run from September through November, will promote the Premier Edge Promise, contact lens rebates, and eyewear savings to attract patients.

• The Vision Rescue platform “will help practices access (and receive exclusive offers through) its turnkey platform featuring a wide range of over-the-counter eye care products, in-office kiosks, and patient-ordering technology” to close gaps among product recommendations, ordering, and patient adherence, according to the press release. 

• New and existing wearers may save up to $325 on Select Alcon WaterInnovations contact lenses when purchasing an annual supply through Premier Edge providers. OM