IDOC announced the launch of Easyvision, a new private label contact lens portfolio created exclusively for IDOC member practices. Manufactured by CooperVision, Easyvision daily disposable contact lens ranges are a customer brand family of MyDay and clariti(R) 1 day.

Available at prices lower than branded contact lenses, IDOC believes Easyvision gives members greater control over how they compete, whether that means increasing profitability, matching competitive pricing, or offering patient savings. In addition, the organization notes that Easyvision enables IDOC members to deliver strong value to patients while protecting margins and keeping contact lens purchases in-house. OM