The digital diagnostics company Virtual Field announced that it is rebranding as Carrot, reflecting the company’s expansion beyond visual field (VF) testing into a broader diagnostic platform for eyecare practices. The new brand will debut this week at Vision Expo in Orlando, Florida, where the company plans to demonstrate the platform and introduce its updated website, carrot.io.

Launched in 2018 with a software-based VF test, the platform now includes 18 diagnostic protocols and workflow automation tools intended to streamline testing in ophthalmology and optometry practices. According to the company, more than 2,400 eyecare providers have used the system, and more than 5 million diagnostic exams have been performed on the platform.

Company officials said the new brand signals its focus on building an integrated visual diagnostics platform rather than a single diagnostic test. “Virtual Field proved that visual diagnostics could be more accessible and easier to use,” said Carl Block, cofounder and vice president of engineering. “With Carrot, we’re building on that foundation to automate much of the diagnostic workflow, helping practices save time, increase testing capacity, and deliver better diagnostic insights for their patients.” OM