March 3, 2025
Tips for how to educate patients
Leading Off: ODs Provide Pearls on Linking Nutrition With Eye Health for Patients
Leading Off: News & Trends Articles
March 3, 2025
Reinhardt describes how AI is revolutionizing product delivery at Johnson & Johnson.
Ryan Reinhardt, Johnson & Johnson’s Vice President of Vision Supply Chain
By Jennifer Kirby, managing editor
March 3, 2025
My challenge for you this month: Hire a virtual assistant to boost efficiency
Leading Off: CEO Challenge
By Steve Vargo, OD
January 1, 2025
LEADING OFF: Optometric Management contributors reveal 2025 resolutions
January 1, 2025
Leading off: ODs share disaster preparedness tips
By Jennifer Kirby, managing editor
January 1, 2025
My challenge for you this month: Show you care to boost team success
Leading off: CEO challenge:
By STEVE VARGO, OD, MBA
November 1, 2024
Optometric Management’s chief optometric editor pens business book
By Jennifer Kirby, managing editor
November 1, 2024
LEADING OFF: Mitigate dry eye disease symptoms with patient education on lifestyle
By Shannon Simcox, contributing editor
November 1, 2024
My challenge for you this month: Use outside-the-box thinking to differentiate your practice
LEADING OFF: CEO Challenge
By STEVE VARGO, OD, MBA
October 1, 2024
LEADING OFF: What to know about breast cancer and the eye
By Sandra Spender
October 1, 2024
LEADING OFF: CEO Challenge: My challenge for you this month: Conduct an experiment (that will probably fail)
By STEVE VARGO, OD, MBA
October 1, 2024
UK eye care providers publish children’s book to ease anxiety about eye exam
By Shannon Simcox, contributing editor
October 1, 2024
Selective Laser Trabeculoplasty: Choose Your Wording Carefully
By Joseph Munsell, OD
August 30, 2024
What are you doing this month to show these staff members how much you value them?
LEADING OFF: Paraoptometric month celebrations can be unique, educational, and build anticipation
By Shannon Simcox, contributing editor
August 30, 2024
Why Conexiant? Our industry is evolving , and so are we.
LEADING OFF: Introducing Conexiant: Elevating Optometric Management to New Heights
August 30, 2024
LEADING OFF: Vitamin Zzzz may assist in macular health, study finds
August 30, 2024
LEADING OFF: CEO Challenge — My challenge for you this month: Create a disgruntled patient protocol
By STEVE VARGO, OD, MBA
August 30, 2024
LEADING OFF: Industry insights: Ali Tafreshi, Topcon chief executive officer
July 1, 2024
The four steps I took to carve out this niché
LEADING OFF: Creating a dry eye disease clinic
By JULIE MCLAUGHLIN, OD, DIPABO
July 1, 2024
LEADING OFF: CEO Challenge — Integrate AI to boost efficiency and productivity
By STEVE VARGO, OD, MBA
June 1, 2024
OM interviews the AOA's new president
LEADING OFF: Dr. Reed — from the AOA’s strategic planning to historic preservation
By Robert Stoneback, associate editor
June 1, 2024
Images from the AOA's 2024 Advocacy Day
LEADING OFF: AOA advocates for vision care on Capitol Hill
May 1, 2024
Donated eyeglasses and eye care services will be provided free of charge to victims of the 2023 Maui wildfires, thanks to an optometrist and his son.
LEADING OFF: Optometrist and family support Maui residents affected by wildfires
By Robert Stoneback, associate editor
May 1, 2024
LEADING OFF: PRACTICE TIP — Help scleral lens patients improve wettability
By AIMEE GRIMM, OD
May 1, 2024
My challenge for you: Create practice efficiencies
CEO Challenge: Create practice efficiencies
By STEVE VARGO, OD, MBA
April 1, 2024
On April 14 to 16, members of the American Optometric Association (AOA) will head to Washington, D.C., for the annual “AOA on Capitol Hill” advocacy event
LEADING OFF: Hundreds to attend annual ‘AOA on Capitol Hill’ event
By Robert Stoneback, associate editor
April 1, 2024
Remembering Dr. Rudy Van Gelder and his influence on jazz
By OM staff
April 1, 2024
My challenge for you this month: Let your mind wander
LEADING OFF: CEO Challenge: Let your mind wander
By STEVE VARGO, OD, MBA
March 1, 2024
Learn the trendy styles and colors of eyewear to stock in your practice for in 2024.
LEADING OFF: Eyewear trends to update your inventory
By Robert Stoneback, associate editor
March 1, 2024
Three ODs advise how to discuss eye safety with patients.
LEADING OFF: Discuss safety for patients during Workplace Eye Wellness Month
By Shannon Simcox, contributing editor
March 1, 2024
My challenge for you this month: Shorten your exam times
LEADING OFF: CEO Challenge: Shorten your exam times
By STEVE VARGO, OD, MBA
March 1, 2024
Additional news from the March 2024 issue of Optometric Management
LEADING OFF: Also Notable
January 1, 2024
LEADING OFF: How to implement InfantSEE at your practice
By Shannon Simcox, contributing editor
January 1, 2024
LEADING OFF: Industry Insights: Alex Wilkes
By JIM THOMAS
November 1, 2023
LEADING OFF: Dr. Sandra Block: Representing Optometry on a Global Level
By JIM THOMAS
November 1, 2023
LEADING OFF: American Academy of Optometry Hosts Meeting in the Big Easy
By Robert Stoneback, associate editor
November 1, 2023
LEADING OFF: Vision Expo West Rolls High in Vegas
By OM staff
November 1, 2023
LEADING OFF: Talk to Parents About Vision’s Effect on Education
By Brenda Montecalvo, OD
November 1, 2023
LEADING OFF: CEO Challenge: My Challenge for You This Month: Use Public Speaking to Market Your Practice
By STEVE VARGO, OD, MBA
November 1, 2023
LEADING OFF: Also Notable
October 1, 2023
LEADING OFF: Educate Patients On Solar Eclipse Risk
By Lindsey Getz, contributing writer
October 1, 2023
LEADING OFF: Prevent Scary Cosmetic Lens Stories This Halloween
By Shannon Simcox, contributing editor
October 1, 2023
LEADING OFF: CEO Challenge: My Challenge for You This Month: Condense Your Schedule
By STEVE VARGO, OD, MBA
October 1, 2023
LEADING OFF: Also Notable
October 1, 2023
LEADING OFF: Examining the Pros and Cons of Online Vision Testing
By Robert Stoneback, associate editor
September 1, 2023
LEADING OFF: AOA: Talk to Gamer Patients about Eye Care
By Robert Stoneback, associate editor
September 1, 2023
LEADING OFF: The Optometrist's Role in Managing Psoriasis
By Lindsey Getz, contributing writer
September 1, 2023
LEADING OFF: CEO CHALLENGE: My Challenge for You This Month: Build Connections in Your Community
By STEVE VARGO, OD, MBA
September 1, 2023
LEADING OFF: Also Notable
May 1, 2023
How three ODs educate patients on their allergy relief services
LEADING OFF: Spread the Word That You Can Provide Allergy Relief
By Robert Stoneback, associate editor
May 1, 2023
LEADING OFF: Austin Lifferth Appointed Clinical Editor of Optometric Management
May 1, 2023
Learn the signs of depression to help patients who have vision loss
LEADING OFF: Recognize Depression in Low Vision Patients
By Robert Stoneback, associate editor
May 1, 2023
LEADING OFF: CEO CHALLENGE: My Challenge for You This Month: Hire a Virtual Assistant
By STEVE VARGO, OD, MBA
May 1, 2023
LEADING OFF: American Optometric Association Announces 2023 Award Winners
May 1, 2023
LEADING OFF: Also Notable
April 1, 2023
LEADING OFF: Latinos En Optometry Seeks to Increase Patient and Profession Access
By Robert Stoneback, associate editor
April 1, 2023
LEADING OFF: CooperVision Announces ‘Make Children’s Sight Your Fight’ Initiative
April 1, 2023
LEADING OFF: ODs Recall How Staff Inspired Them
By Shannon Simcox, contributing editor
April 1, 2023
LEADING OFF: AOA Issues New Clinical Guidelines for Exams
April 1, 2023
LEADING OFF: AOA to Push Back on ‘Doctor’ Designation Legislation
April 1, 2023
LEADING OFF: CEO CHALLENGE: Build Your List of Great Job Candidates (before you need them)
By STEVE VARGO, OD, MBA
April 1, 2023
LEADING OFF: Also Notable
March 1, 2023
LEADING OFF: What Theft Taught Practice Owners
By Shannon Simcox, contributing editor
March 1, 2023
LEADING OFF: Nebraska Considers Bill Allowing ODs to Perform SLT
By Robert Stoneback, associate editor
March 1, 2023
LEADING OFF: CEO CHALLENGE: Make Your Office Fun!
By STEVE VARGO, OD, MBA
March 1, 2023
LEADING OFF: Practice Tip: Target Two Patient Subsets for Contact Lens Wear
By COURTNEY DRYER, OD, JENNIFER PALOMBI, OD
March 1, 2023
LEADING OFF: Also Notable
January 1, 2023
LEADING OFF: FTC Proposes New Requirements for Eyeglass Rule
By Robert Stoneback, associate editor
January 1, 2023
LEADING OFF: OMS Attendees Share their Thoughts on Optometry
By Robert Stoneback, associate editor
January 1, 2023
LEADING OFF: CEO CHALLENGE: My Challenge for You This Month: Sharpen Your Interviewing Skills
By STEVE VARGO, OD, MBA
November 1, 2022
LEADING OFF: How to Improve Your Practice for 2023
By TIMOTHY EARLEY, OD
November 1, 2022
LEADING OFF: Optometric World Remembers Dr. Art Epstein
By Robert Stoneback, associate editor
November 1, 2022
LEADING OFF: Recycling Adds Up for Optometrists, Patients
By Robert Stoneback, associate editor
November 1, 2022
LEADING OFF: CEO Challenge: My challenge for you this month: Improve office efficiency
By STEVE VARGO, OD, MBA
November 1, 2022
LEADING OFF: Also Notable
By OM staff
October 1, 2022
LEADING OFF: Help Patients Prevent Horror Stories This Halloween
By Robert Stoneback, associate editor
October 1, 2022
LEADING OFF: CEO Challenge: My challenge for you this month: Assess Your Leadership Style
By STEVE VARGO, OD, MBA
October 1, 2022
OM’s glaucoma columnist gets in the weeds on the latest research
LEADING OFF: Can Marijuana Help with Glaucoma?
By AUSTIN LIFFERTH, OD, FAAO
October 1, 2022
LEADING OFF: Also Notable
By OM staff
September 1, 2022
LEADING OFF: Optometrists Shout Out Professors Who Made an Impact
By Shannon Simcox, contributing editor
September 1, 2022
LEADING OFF: "Digital Device Era" Brings Unique Patient Concerns
By Robert Stoneback, associate editor
September 1, 2022
LEADING OFF: CEO Challenge: My Challenge for You this Month — Read One Business Book a Month
By STEVE VARGO, OD, MBA
September 1, 2022
LEADING OFF: Also Notable
August 1, 2022
Contact lens experts share their most important hygiene tips for patients
LEADING OFF: Provide Patients With Education for Contact Lens Health Week
By Robert Stoneback, associate editor
August 1, 2022
LEADING OFF: EssilorLuxottica and Michelin Commit to Road Safety
By Jennifer Kirby, managing editor
August 1, 2022
LEADING OFF: IN MEMORIAM: EssilorLuxottica Honors Chairman, Leonardo Del Vecchio
August 1, 2022
Treatments undergoing study may offer future therapies
LEADING OFF: New Innovations Are Coming in the DED Pipeline
By GEORGE W. OUSLER III
August 1, 2022
LEADING OFF: CEO Challenge: My Challenge for You This Month: Develop a 'Pitch' for Your Services
By STEVE VARGO, OD, MBA
July 1, 2022
Two ODs share how they lended a hand to their Ohio communities.
LEADING OFF: ODs Discuss Value of Giving Back
By Shannon Simcox, contributing editor
June 1, 2022
LEADING OFF: How to Talk to Patients About Cataracts
By Robert Stoneback, associate editor
June 1, 2022
LEADING OFF: How to Know Whether it’s Dry Eye or Allergies
By ANDREA BONNER, CONTRIBUTING EDITOR
June 1, 2022
LEADING OFF: CEO Checklist: My challenge for you this month: Have your staff train you!
By STEVE VARGO, OD, MBA
June 1, 2022
LEADING OFF: Virtual Reality Offers the Next Step: Headset-Based Testing Systems
By JENNIFER KIRBY, FEATURE WRITER
June 1, 2022
LEADING OFF: Also Notable
May 1, 2022
LEADING OFF: Vision Expo East Returns to Big Apple with Hundreds of Exhibitors and Hours of CE
By Jennifer Kirby, managing editor
May 1, 2022
LEADING OFF: Eye Care Companies Invest in Rebranding
By Jennifer Kirby, managing editor
May 1, 2022
LEADING OFF: Help Diabetic Eye Disease Patients Using Low Vision
By OM staff
May 1, 2022
LEADING OFF: CEO Checklist: My Challenge for You This Month: Utilize a Scribe
By STEVE VARGO, OD, MBA
May 1, 2022
LEADING OFF: Also Notable
April 1, 2022
LEADING OFF: How to Best Examine Autistic Children, Given Their Exceptionalities
By ANDREA BONNER, CONTRIBUTING EDITOR
April 1, 2022
LEADING OFF: Anti-Allergy Drug-Eluting Contact Lens Gets FDA Nod
By OM staff
April 1, 2022
LEADING OFF: ‘Open Your Eyes’ Documentary Now Available for Purchase and Streaming
April 1, 2022
LEADING OFF: CEO CHALLENGE: My challenge for you this month: Drop an insurance plan (if doing so makes sense)
By STEVE VARGO, OD, MBA
April 1, 2022
LEADING OFF: Depression Associated with Greater Dry Eye Disease Symptoms and Signs, According to New Study
By OM staff
April 1, 2022
LEADING OFF: New Partnerships, Award Winners and Council President Announced at SECO 2022
By OM staff
April 1, 2022
LEADING OFF: Also Notable
By OM staff
March 1, 2022
LEADING OFF: Optometrist Wins Top Literary Award for Children’s Book
By JENNIFER KIRBY, FEATURE WRITER
March 1, 2022
LEADING OFF: CEO CHALLENGE: My challenge for you this month: Ask your staff what they would like to change
By STEVE VARGO, OD, MBA
March 1, 2022
LEADING OFF: Program Launched to Educate ODs on MIGS
By OM staff
March 1, 2022
LEADING OFF: LESSON FROM THE PRACTICE: Focus on Collaboration with Other Doctors
By Micaela Crowley, OD
March 1, 2022
LEADING OFF: Also Notable
By OM staff
January 1, 2022
LEADING OFF: AMD: How to Talk to Patients About Modifiable Risk Factors
By ANDREA BONNER, CONTRIBUTING EDITOR
January 1, 2022
LEADING OFF: Three Questions Determine Low Vision Struggles
By OM staff
January 1, 2022
LEADING OFF: CEO CHALLENGE: My Challenge for This Month: Upgrade Your Questions
By STEVE VARGO, OD, MBA
January 1, 2022
LEADING OFF: Also Notable
By OM staff
January 1, 2022
LEADING OFF: FDA Gives Nod to TearCare for MGD
By OM staff
January 1, 2022
LEADING OFF: New England College of Optometry Developing Hybrid Program
By OM staff
November 1, 2021
LEADING OFF: Allergan's Presbyopia Drop Approved by FDA
November 1, 2021
LEADING OFF: Oyster Point's Nasal Spray for Dry Eye Gets FDA Nod
November 1, 2021
LEADING OFF: Consumer Education Initiative Makes Impact at Vision Expo West
November 1, 2021
LEADING OFF: Study Reveals Potential Quality of Life and Cost Benefits of Cross-linking
By Mitch Ibach, OD, FAAO
November 1, 2021
LEADING OFF: Also Notable
November 1, 2021
LEADING OFF: Educate Cataract Patients About MIGS
By JUSTIN SCHWEITZER, OD, FAAO
November 1, 2021
LEADING OFF: CEO CHALLENGE: My challenge for you this month: Start a Morning Routine
By STEVE VARGO, OD, MBA
November 1, 2021
LEADING OFF: LESSONS FROM THE PRACTICE: Ask the Right Question
By PAMELA LOWE, OD
October 1, 2021
LEADING OFF: Contact Lenses for Halloween: Educating Patients on the Dangers
By ANDREA BONNER, CONTRIBUTING EDITOR
October 1, 2021
LEADING OFF: IN MEMORIAM: Contact Lens Practice Pioneer Passes
October 1, 2021
LEADING OFF: O.D.s Provide Tips on How to Increase Ocular Health Literacy Among Patients
By ANDREA BONNER, CONTRIBUTING EDITOR
October 1, 2021
LEADING OFF: LESSONS FROM THE PRACTICE: Hire For Personality
By Stephanie L. Woo, OD, FAAO, FSLS
September 1, 2021
LEADING OFF: Body Positioning Behind the Phoropter: Tips for Acquiring Refractions, Pain-Free
By ANDREA BONNER, CONTRIBUTING EDITOR
September 1, 2021
LEADING OFF: Myopia Research Trailblazer Passes Away
September 1, 2021
LEADING OFF: Newsweek Names America's Best Optometrists for 2021
September 1, 2021
LEADING OFF: O.D. Creates Pediatric Eye Care Stickers
By ANDREA BONNER, CONTRIBUTING EDITOR
September 1, 2021
LEADING OFF: U.N. Resolution on Eye Health Unanimously Adopted
September 1, 2021
LEADING OFF: CEO CHALLENGE: My Challenge For You: Get a Patient to "Commit" to Care
By STEVE VARGO, OD, MBA
August 1, 2021
LEADING OFF: Market Children’s Sports Vision Eyewear and Services
By ANDREA BONNER, CONTRIBUTING EDITOR
August 1, 2021
LEADING OFF: LESSONS FROM THE PRACTICE: Embrace Digital Marketing
By JASON COMPTON, OD
August 1, 2021
LEADING OFF: Breaking the Barrier: Educating Parents on the Safety of CLs for Myopia
By ANDREA BONNER, CONTRIBUTING EDITOR
August 1, 2021
LEADING OFF: CEO CHALLENGE: My Challenge for You This Month: Build Your Credibility as an Expert
By STEVE VARGO, OD, MBA
August 1, 2021
LEADING OFF: Optometry's Meeting Updates O.D.s on Goal of Diversity, Equity and Inclusion
August 1, 2021
LEADING OFF: Also Notable
July 1, 2021
LEADING OFF: O.D.s Provide Tips To Educate Parents on the Importance of Children’s Sunwear
By ANDREA BONNER, CONTRIBUTING EDITOR
July 1, 2021
LEADING OFF: The Internet’s Influence on Eyewear by the Numbers
July 1, 2021
LEADING OFF: Vision Expo East Reunites Vision Care Industry
July 1, 2021
LEADING OFF: CEO Challenge: My Challenge for You This Month: Give Your Website a Makeover
By STEVE VARGO, OD, MBA
July 1, 2021
LEADING OFF: Also Notable
June 1, 2021
LEADING OFF: New AOA President Outlines Goals for Organization and Profession
By ANDREA BONNER, CONTRIBUTING EDITOR
June 1, 2021
LEADING OFF: FDA Gives Thumbs Up to Orthokeratology CLs
By JENNIFER KIRBY, FEATURE WRITER
June 1, 2021
LEADING OFF: Cataract Awareness Month: Make Identifying and Treating Dry Eye Before the Referral a Priority
By ANDREA BONNER, CONTRIBUTING EDITOR
June 1, 2021
LEADING OFF: CEO Challenge: My Challenge for You This Month: Lead Without Being Loud
By STEVE VARGO, OD, MBA
June 1, 2021
LEADING OFF: Also Notable
May 1, 2021
LEADING OFF: Tips for Filling the Appointment Book
By JENNIFER KIRBY, FEATURE WRITER
May 1, 2021
LEADING OFF: CEO Challenge: Humanize Your Practice
By STEVE VARGO, OD, MBA
May 1, 2021
LEADING OFF: Practice Owners Reveal Top Three Hiring Characteristics
May 1, 2021
LEADING OFF: Lessons from the Practice: Never Stop Learning
By AUSTIN LIFFERTH, OD, FAAO
May 1, 2021
LEADING OFF: Also Notable
April 1, 2021
LEADING OFF: States Authorize O.D.s to Give COVID-19 Vaccines; HHS Amendment Seeks to Help
By JENNIFER KIRBY, FEATURE WRITER
April 1, 2021
LEADING OFF: Schedule Wind-Down Time to Stomp Out Practice Stress
April 1, 2021
LEADING OFF: Lessons from the Practice: Build Collaborative Relationships
By Cecelia Koetting, OD, FAAO
April 1, 2021
LEADING OFF: ISVA Brings Together Sports Vision Specialists
By Shannon Simcox, contributing editor
April 1, 2021
LEADING OFF: CEO Challenge: Empower Your Employees
By STEVE VARGO, OD, MBA
April 1, 2021
LEADING OFF: Also Notable
March 1, 2021
LEADING OFF: Practices Can Require Employee COVID-19 Vaccinations, With Some Exceptions
By JENNIFER KIRBY, FEATURE WRITER
March 1, 2021
LEADING OFF: How mTBI Patients Can Return to Baseline
By ANDREA BONNER, CONTRIBUTING EDITOR
March 1, 2021
LEADING OFF: Safety and Disinfection Changes in the Exam Lane
By ANDREA BONNER, CONTRIBUTING EDITOR
March 1, 2021
LEADING OFF: CEO Challenge: Train Opticians on "Selling"
By STEVE VARGO, OD, MBA
March 1, 2021
LEADING OFF: Also Notable
January 1, 2021
LEADING OFF: A Robot, A Smart Lens and Disease Detection, Oh My!
By JENNIFER KIRBY, FEATURE WRITER
January 1, 2021
LEADING OFF: Contact Lens Behavior at Height of COVID-19
By JENNIFER KIRBY, FEATURE WRITER
January 1, 2021
LEADING OFF: A Closer Look at Optometry's Gender Wage Gap
By Kerri Ann DeCindis
January 1, 2021
LEADING OFF: CEO Challenge: Have One-on-One Talks With Staff
By STEVE VARGO, OD, MBA
January 1, 2021
LEADING OFF: Also Notable
January 1, 2021
LEADING OFF: PRACTICE ACQUISITION OPTION AVAILABLE FOR O.D.S
January 1, 2020
LEADING OFF: Survey Shows Misperceptions About Comprehensive Exams
January 1, 2020
LEADING OFF: Optical Pioneer Passes
January 1, 2020
LEADING OFF: PRACTICE TIP
By DR. JASON R. MILLER
January 1, 2020
LEADING OFF: VISION EXPO EAST: A BEAUTIFUL DAY IN THEIR NEIGHBORHOODS
January 1, 2020
LEADING OFF: Also Notable
January 1, 2020
LEADING OFF: CEO Challenge: Create a Time-Specific Growth Plan
By STEVE VARGO, OD, MBA
LEADING OFF: CooperVision Names Best Practices Honorees and Scholarship Awardees
By Jennifer Kirby, managing editor
LEADING OFF: Glaucoma Patient Resources Provide Support
LEADING OFF: Also Notable
O.D. Notebook: Trivia and World Sight Day Challenge Aids More than 190,000
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