Articles
A Night and Day Difference PART 1
How this emerging technology transformed this doctor's practice and how it can help you attract would-be LASIK patients.
Achieving Patient Retention
How you can use modern business practices to develop long-lasting patient relationships and a strong image for your practice.
Avoiding the Trap of Overvaluing Your Practice
If you understand how optometric income trends and managed care have affected practice values, then you're one stip ahead of the game.
BUSINESS ADVISOR: Hiring an Associate
The idea of bringing in an associate might seem exciting, but it's a bigger step than you may realize. Consider this advice.
CODING Q & A
Coding for a nerve fiber analyzer.
CYBERCARE: Reaching out Electronically
Is patient e-mail communication right for your office?
Do You Count?
New research reveals what you may have long suspected: You often don't get credit for the prescriptions you write. Here's a look at the issues surrounding prescription tracking and proactive measures you can take.
INSTRUMENTAL STRATEGIES: OPD - Let's Get Clinical
Gather information in a snap with this multi-use instrument.
LASIK Formulary
Therapeutics before and after surgery can enhance your patients' outcomes.
LESSONS LEARNED: The Case of the Police Chief
An awakening changed the way this O.D. viewed his practice.
Long-Term Revenue
Are you taking a medical approach to treating your dry eye patients?
O.D. TO O.D..: Why the Push to Stop Co-Management?
The real reason isn't that complicated.
PRACTICE PULSE: Tips, Trends & News You Can Use
Myopia progression, new approvals and more.
REFLECTIONS: 15 Minutes of Fame
Catching a little boy's sight-threatening condition thrust this O.D. into the limelight.
Sea of Options
We've never had so many glaucoma therapies to choose from. Here's how to navigate the choices.
VIEWPOINT: Staff Compensation
Is the old standby -- 18% of gross -- enough?