Articles
Attract and Retain Allergy Patients
By following these strategies, both the ocular allergy and pathology portions of your practice may thrive
By following these strategies, both
Case Study
In this pediatric patient with conflicting symptoms, the patient’s medical history offered few clues
Coding
Timing is everything
Comanagement
Track referrals with software
Dispense Specialty Soft Lenses
Specialty soft lenses enhance practice profitability and your reputation as an eyecare expert
Gauging Success in Glaucoma Management
When it comes to IOP reduction, use science to answer the question: How low do you go?
By BEN GADDIE, O.D., F.A.A.O.
Lessons
What’s in a name, you ask?
Office Design Diary: Chapter 6
In this final installment, we discuss paint, fixtures, utilities, furnishings and building tips
Practice pulse
Contact lens purchasing study; Transitions VI lens; Optometric Nutrition Society; Bausch & Lomb buy company, name CEO; steps for satisfying patients; the benefits of vision therapy and orthokeratology; Chief Executive Optometrist Program
Reflections
The best way to combat poverty is to provide the underprivileged with educational opportunities
The Dimensions of Invention
Follow these nine steps to turn your idea into dollars
The Problem That Has No Name
Silencing conflict may jeopardize your practice. Here's how to create resolution.
By Bob Levoy, O.D
View from the top
How to Put Patient Motivators to Work
Viewpoint
When the Right Answer is Wrong
Focusing on an Underserved Population
Learn how the astigmatic presbyope can help grow your contact lens practice
By JASON MILLER, O.D., M.B.A.
Training a Champion Staff Who Champions Your Training Message
By Glenda B. Secor, OD, FAAO
Practice Early Intervention
Why deny emerging presbyopes binocular vision at distance, intermediate and near? Find out about a multifocal contact lens made just for them
By EARL SANDLER, O.D.
The Presbyopes Are Coming!
The entire baby boom generation has reached middle age. Here's how to turn this challenge into an opportunity.
By JAMES E. WINNICK, O.D.