Articles
Becoming Your Own BOSS
Can practice ownership work for you?
Colors are Therapeutic
Use therapeutic specialty-tinted contact lenses to improve lives and grow your practice
Compelled to Sell
Here's how I went about closing the door on my practice to open the door to a new career
Contact lens focus
1-Day Acuvue TruEye Brand Contact Lenses
Fine-Tune Your Glaucoma Management
Glaucoma experts weigh in on therapy, side effects and medication adherence
Fix this practice
Want to build a healthier practice?
How To Design Your Website
There's no limit to what you can spend on a practice website. So where do you start?
Instrumental Focus
NT-510 Non-Contact Tonometer, from Marco, Inc.
Learning from Marketing Mistakes
There are no books on how "not to market," but we can often find gold in what doesn't work
Lessons Learned
Living amongst the blobs
Optimizing Your Glaucoma Practice
The key to your practice's success is an understanding of the tests and coding needed to manage patients who have glaucoma
Practice Pulse
Patient profitability study; B+L recalls PreserVision; circle-tinted contact lens advice; PBA Center for Children; Marchon Eyewear goes 3D; market GP lenses; and Research Notes
Reflections
A goal for teens
View from the top
The ebb and flow of staff workloads
Viewpoint
Back to school
What's new
For Your Patients and Practice
Building Allergic Conjunctivitis Into Your Medical Practice Model
Diagnosing and treating the large number of patients with ocular allergies increases patient satisfaction and highlights your role as a primary care practitioner
By Ian Benjamin Gaddie, OD, FAAO
Two Diagnoses, One Approach
Allergic and bacterial conjunctivitis are very different, but consistent use of the medical practice model ensures the best outcomes for both diseases
By Blair Lonsberry, MS, OD, MEd., FAAO