Finding Your Niche

How Buena Vista Optical grows eye exams and eyewear sales without losing the human touch.

By: Diana Canto-Sims, OD

Optometric Management May 1, 2026 Vol 61, Issue May-June 2026 Page(s): 12-14, 27

Diana Canto-Sims

Affiliations: Buena Vista Optical

Specialties: Optometry

Bio: Diana Canto-Sims, OD, is affiliated with Buena Vista Optical, an eye care practice serving a largely Spanish-speaking community on the south side of Chicago. Her work focuses on community-based optometry, eye exams, eyewear services, and patient-centered communication for an underserved neighborhood. In Optometric Management, Dr. Canto-Sims has written about Buena Vista Optical’s practice growth strategies, including bilingual branding, website design, patient recalls, text and email communication, handwritten thank-you notes, and approaches to maintaining strong patient relationships without relying on paid advertising.

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Finding Your Niche

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