Prepare for the New Contact Lens Rule

How to comply with the regulations regarding prescriptions under the new rule

By JASON COMPTON, OD

Keep Contact Lens Sales

Follow these 10 steps to increase the likelihood of patients purchasing their lenses in practice

By CARMEN F. CASTELLANO, OD

Focus on Fitting Multifocals

Patient desire and recent advances should prompt optometrists to prescribe these lenses actively

By PAMELA LOWE, OD

Equip Your Scleral Lens Clinic for Success

Several pieces of equipment helped to identify this patient’s solution

By Micaela Crowley, OD

Global Specialty Lens Symposium Review

Detect Progression

Three tips to make (more) progress on identifying advancing glaucoma

By AUSTIN LIFFERTH, OD, FAAO

“Generic” Soft Contact Lenses: Scientific, Clinical, and Regulatory Matters

By JOSEPH T. BARR, OD, MS

O.D. to O.D.

TO MOVE FORWARD, FIRST LOOK BACK

By APRIL JASPER, OD, FAAO

Viewpoint

NEW RULES FOR CONTACT LENSES

By JIM THOMAS

CLINICAL: Contact Lenses

"Are Contact Lenses Safe for My Child?"

By Mark A. Bullimore, MCOptom, PhD, FAAO

CLINICAL: Dry Eye

Counteract the Quit

By Cecelia Koetting, OD, FAAO

BUSINESS: Strategies

Let’s Look to the Future

By GARY GERBER, OD

BUSINESS: Optical

Implement a Virtual Stylist Program

By Jessilin M. Quint, OD, MBA, MS, FAAO

BUSINESS: Coding Strategy

Check With Plan Partners

By APRIL JASPER, OD, FAAO

What's New

For Your Patients and Practice

Contact Lens Focus

Address Comfort With Technology

By Kerry Giedd, OD, MS, FAAO

Focus

Verify Coverage

By Maria Sampalis, O.D.

BUSINESS: Social Media

Social Media Toolkit

By Shannon Simcox, contributing editor

LEADING OFF: A Robot, A Smart Lens and Disease Detection, Oh My!

By JENNIFER KIRBY, FEATURE WRITER

LEADING OFF: Contact Lens Behavior at Height of COVID-19

By JENNIFER KIRBY, FEATURE WRITER

LEADING OFF: A Closer Look at Optometry's Gender Wage Gap

By Kerri Ann DeCindis

LEADING OFF: CEO Challenge: Have One-on-One Talks With Staff

By STEVE VARGO, OD, MBA

LEADING OFF: Also Notable

LEADING OFF: O.D. TOOK ROAD LESS TRAVELED

LEADING OFF: PRACTICE ACQUISITION OPTION AVAILABLE FOR O.D.S