"We can serve a real need"

Dr. Roger Brown explains why North Carolina pursues an optometry school.

By JIM THOMAS

8 Must-Know Points About Continuous Wear

All patients have questions, but some are afraid to ask. Address the important issues for them.

By JOHN YOAKUM, O.D., Greensboro, N.C.

business advisor - Four Ways to Save Big on Taxes

If you dread tax time, then follow these steps for an easier time next year.

By Jerry Hayes, OD, and

CLINICAL CHALLENGES - The Blurry Teacher

Initial facts didn't point to a clear answer in this case, but continued testing guided the way.

By Eric Schmidt, O.D.

Do Patients Know Enough About Optometry?

Are your patients seeking the care of other healthcare professionals because they don't know your scope of practice? You can fix that by educating them.

By RICHARD S. KATTOUF, O.D., D.O.S.

Drug Store Reading Glasses:

self-prescribed reading glasses

fix this practice - Work More, Earn More? Not Quite.

If your income needs a boost, seeing more patients may not be the answer.

Getting a Handle on Glaucoma Management

Know which line of treatment will work best with each glaucoma patient you encounter.

Helping Patients Cope with Vision Loss

Low vision therapy remains our best bet in managing many of our visually challenged patients.

Integrating Corneal Reshaping In Your Practice

We have several options to discuss with myopes who want to wear contact lenses, but corneal reshaping has changed dramatically. Let's take a look.

lessons learned - English Class Revisited

Who says punctuation is boring?

Malpractice Management - Comanagement Conundrum

For your patients and yourself, document everything -- even if you're referring.

o.d. to o.d. - If You Know Where We're Headed, Show Me the Map

Primary care takes up 70% to 80% of a student's time, yet it generates only 7% of a O.D.'s income. What's the solution?

Practice Made Perfect

Internal Analysis: It Can Make or Break You

practice pulse

Tips, Trends & News You Can Use

reflections - They're All V.I.P.s!

All patients' visual needs are important.

Soothing Dryness in Lens Wearers

Looking to make lens wear more tolerable for patients?

The Oxygen Opportunity

When the oxygen transmissibility bar is raised, so is patient comfort.

therapeutic insights - Statins and Your Patients

Cholesterol-lowering medication can have visual and other effects; know what to expect.

view from the top - Gravity, Death and Taxes

There are some things in life you can't change. So focus on those you can.

viewpoint - Give Thanks and Get Prepared

With the holidays approaching, here are thoughts on thanks and management.

A Short Course on Short Corridors

Here's what you need to know about the latest generation.

advice

How are patients finding you?; Keep 'em coming back

street smarts

Making the Grade In Optometry

Surprise!

Are you ready for what awaits you on your first day of practice? Learn from this new O.D.'s mistakes

wise to the world

Volunteer for a good cause; How to improve cash flow; Get a good grip on contact lenses