Features
Annual readers’ survey: opportunities for success
Our 2024 survey results help you get your ducks in a row with a focus on staffing, medical eye care, contact lenses, glaucoma, and dry eye disease.
By Jennifer Kirby, managing editor
Conquering collections
Communicating expectations to the patient, educating staff on billing, and more can reduce accounts receivable
By Shannon Simcox, contributing editor
Introductory interventions for corneal infections
What are the initial go-to treatments when faced with these front-of-the-eye foes?
By Melanie Bale, OD, Avi Natver, Joseph P. Shovlin, OD
Best practices for social media marketing
Getting engagement that translates to increased practice revenue comes down to these three methods
By JENNIFER LYERLY, OD
Preventing practice sales transaction pitfalls
Increase the likelihood of a smooth process by learning about these issues
By ALLAN BARKER, O.D., and, Greg Stockbridge, OD, MBA, and
Burning eye syndrome: smoke without a fire
Understand the pathophysiology and clinical signs and symptoms to diagnose the condition and provide appropriate intervention
By Cory J. Lappin, OD, MS, FAAO
Supported Content
The Case for OCT Topography: Filtering Out the Measurement Effects of Dry Eye
This patient will be much better served by aggressively treating her MGD
By JEFFREY SONSINO, OD, FAAO
A Breakthrough Science-Driven Supplement
Blink NutriTears -- the Nutritional Supplement Clincally Proven for Dry Eyes
Consistency with Process and Protocol for Better Patient Compliance
In the old days, I blamed non-compliance on my patients, but over time I learned that much of the problem actually lay with me.
By April Jasper, OD, FAAO
Minimizing Liability When the Diagnosis is GA
While prompt referral for geographic atrophy treatment is key, continued follow-up and documentation will also help mitigate your legal risk.
By KATIE GILBERT-SPEAR, OD, JD, MPH
“Round up the Unusual Suspects”: Identifying AMD Amid its Myriad Masqueraders
Despite its prevalence, AMD is not always a clear-cut diagnosis
By Zarina Meer, OD
What “Extra” Testing Do You Do?
Offering these tests supports patient care and your bottom line
By Gina M. Wesley OD, MS, FAAO
Ensuring Compliance with Your Ocular Surface Treatment Plan
What can we do to rectify the problem of lack of access?
By Douglas K. Devries, OD
ODs’ Responsibilities in Diagnosing and Managing GA
Early AMD detection and management help preserve vision, even in GA
By AMANDA S. LEGGE, OD
Be Ready for the Unexpected with a Thorough Contingency Plan
From delegation of responsibilities and lab work to billing and fill-in doctors, start with these steps to build your plan
By Evan Kestenbaum
Ocular Surface News - November 14, 2024
Insights into the impact of chemotherapy on the ocular surface
New Year, New Efficiency: Reviewing Office Systems for a Smooth Start
Set the stage for a profitable year ahead
By Gina M. Wesley OD, MS, FAAO
Simplistically Efficacious
The key to patient success isn’t just the right product, but also one that people will adhere to, that will yield the best results.
By Jeffry D. Gerson, OD, FAAO
The Power of Flowcharts in Your Practice: A Guide to Streamlining Processes
Flowcharts can help pinpoint the bottlenecks and streamline workflows
By Evan Kestenbaum
The ABCs of Ocular Surface Disease
A simple process to accurately assess and treat most ocular surface disease patients
By Douglas K. Devries, OD
Ocular Surface News - December 12, 2024
The impact of work environment on ocular surface disease
Supplements Help Increase Tear Production and Reduce Dry Eye Symptoms
Lutein, zeaxanthin, curcumin and vitamin D3 can help patients with mild to severe dry eye disease
By Walter O. Whitley, OD, MBA, FAAO
Departments
CONTACT LENSES: Talking soft torics
Five misconceptions may be preventing more wear
By Susan A. Resnick, OD, FAAO
DRY EYE: Parting wisdom
My reflections on care for dry eye patients, and clinical pearls
By Cecelia Koetting, OD, FAAO
INSPIRE. LEAD. SUCCEED: Thoughts on staff loyalty
Retaining team members has come down to these items for me
By DORI M. CARLSON, OD, MAL, FAAO
Optometric Management’s chief optometric editor pens business book
By Jennifer Kirby, managing editor
LEADING OFF: Mitigate dry eye disease symptoms with patient education on lifestyle
By Shannon Simcox, contributing editor
LEADING OFF: CEO Challenge
My challenge for you this month: Use outside-the-box thinking to differentiate your practice
By STEVE VARGO, OD, MBA
MYOPIA: A witness to history
I’ve seen a dramatic evolution in both the understanding of and clinical approaches to myopia
By MARIA LIU, OD, PHD, MPH, MBA, FAAO
OD TO OD: Looking beyond the surface
Consistent empathy requires of us a “paradigm shift”
By APRIL JASPER, OD, FAAO
STAFFING: Making goal setting a team sport
Consider these methods of getting staff involved in increasing practice success
By PATRICIA FULMER, OD, FAAO
THERAPEUTIC FOCUS: Reversing dilation
Drop offers safety, efficacy, and patient convenience
By Shannon Simcox, contributing editor
VIEWPOINT: Your 2025 itinerary
By Jennifer Kirby, managing editor
WHAT'S NEW: For your patients and practice
WHAT'S NEW: For your patients and practice
CODING: Coder beware
Several government programs are scrutinizing fee-for-service payments
By Brandy H. Sperry, COMT, COE, CPC, CPMA
News
Articles
Chief Optometric Editor April Jasper provides insights from Academy 2024
Have you ever considered uptrading? Now's the time to think about it, says Dr. Jasper