November 20, 2024
Practice Management Articles
November 13, 2024
Be Ready for the Unexpected with a Thorough Contingency Plan
By Evan Kestenbaum
November 1, 2024
Annual readers’ survey: opportunities for success
By Jennifer Kirby, managing editor
November 1, 2024
Conquering collections
By Shannon Simcox, contributing editor
November 1, 2024
DRY EYE: Parting wisdom
By Cecelia Koetting, OD, FAAO
November 1, 2024
Optometric Management’s chief optometric editor pens business book
By Jennifer Kirby, managing editor
November 1, 2024
LEADING OFF: CEO Challenge
By STEVE VARGO, OD, MBA
November 1, 2024
MYOPIA: A witness to history
By MARIA LIU, OD, PHD, MPH, MBA, FAAO
November 1, 2024
OD TO OD: Looking beyond the surface
By APRIL JASPER, OD, FAAO
November 1, 2024
Best practices for social media marketing
By JENNIFER LYERLY, OD
November 1, 2024
VIEWPOINT: Your 2025 itinerary
By Jennifer Kirby, managing editor
November 1, 2024
CODING: Coder beware
By Brandy H. Sperry, COMT, COE, CPC, CPMA
November 1, 2024
Preventing practice sales transaction pitfalls
By ALLAN BARKER, O.D., and, Greg Stockbridge, OD, MBA, and
October 1, 2024
Acting on AMD and cognitive decline
By ROYA ATTAR, OD, MBA, DHA, FAAO
October 1, 2024
Increasing compliance to ocular nutritional supplementation
By LAURIE CAPOGNA, OD
October 1, 2024
Referring to the retina specialist
By MOHAMMAD RAFIEETARY, OD, FAAO, FORS, Rachel Steele, OD, FAAO, ABO
October 1, 2024
OD to OD: Only the best is worthwhile
By April Jasper, OD, FAAO
October 1, 2024
VIEWPOINT: A new mission to preserve cognition
By Jennifer Kirby, managing editor
October 1, 2024
LEADING OFF: What to know about breast cancer and the eye
By Sandra Spender
October 1, 2024
UK eye care providers publish children’s book to ease anxiety about eye exam
By Shannon Simcox, contributing editor
October 1, 2024
Selective Laser Trabeculoplasty: Choose Your Wording Carefully
By Joseph Munsell, OD
October 1, 2024
DRY EYE: ‘OSD’ or ‘DED?’
By Cecelia Koetting, OD, FAAO
October 1, 2024
INSPIRE. LEAD. SUCCEED. Believing in belief
By DORI M. CARLSON, OD, MAL, FAAO
September 25, 2024
Protect Your Passwords
By Evan Kestenbaum
September 18, 2024
Using Screen Recording Tools to Boost New Hire Success in Your Practice
By Evan Kestenbaum
September 4, 2024
New Paradigm Shifts in Hiring
By Evan Kestenbaum
August 30, 2024
As I See It: Growing one’s patient base
By Jessilin M. Quint, OD, MBA, MS, FAAO
August 30, 2024
Performing the pediatric exam
By Miki Zilnicki, OD
August 30, 2024
Considering a vision plan?
By STEPHEN M. MONTAQUILA, OD, FAAO
August 30, 2024
CODING STRATEGY: The rules of refraction
By Brandy H. Sperry, COMT, COE, CPC, CPMA
August 30, 2024
LEADING OFF: Paraoptometric month celebrations can be unique, educational, and build anticipation
By Shannon Simcox, contributing editor
August 30, 2024
LEADING OFF: CEO Challenge — My challenge for you this month: Create a disgruntled patient protocol
By STEVE VARGO, OD, MBA
July 31, 2024
How to Gain Hours of Your Week Back
By Gina M. Wesley OD, MS, FAAO
July 24, 2024
Productivity Hacks to Create Balance and Efficiency
By CARRIE JACOBS, COE, CPSS, OCS
July 17, 2024
How a Preventive Care Approach Has Built My Multimillion-Dollar Practice
By Gina M. Wesley OD, MS, FAAO
July 10, 2024
Leveraging Empathy and Technology to Enhance Patient Scheduling
By Evan Kestenbaum
July 3, 2024
Rethinking Office Hours
By Gina M. Wesley OD, MS, FAAO
July 1, 2024
OD to OD: To listen is to understand
By APRIL JASPER, OD, FAAO
July 1, 2024
INSPIRE. LEAD. SUCCEED: The power of positivity
By DORI M. CARLSON, OD, MAL, FAAO
July 1, 2024
Running a 90-day review
By PATRICIA FULMER, OD, FAAO
July 1, 2024
LEADING OFF: Creating a dry eye disease clinic
By JULIE MCLAUGHLIN, OD, DIPABO
July 1, 2024
LEADING OFF: CEO Challenge — Integrate AI to boost efficiency and productivity
By STEVE VARGO, OD, MBA
June 3, 2024
STAFFING: Onboarding optometric staff successfully
By PATRICIA FULMER, OD, FAAO
June 3, 2024
AS I SEE IT: Empowering staff to become leaders
By Jessilin M. Quint, OD, MBA, MS, FAAO
June 3, 2024
Educate patients on prescription-writing services
By KEVIN CORNWELL, OD
May 29, 2024
Maximizing Your Time After Filing a Tax Extension
By Evan Kestenbaum
May 22, 2024
An Actionable Guide to Selecting the Little Things in Your Office, Part 2
By Evan Kestenbaum
May 15, 2024
An Actionable Guide to Selecting the Little Things in Your Office, Part 1
By Evan Kestenbaum
May 8, 2024
Don’t Let Others Keep Your Money
By Evan Kestenbaum
May 1, 2024
Strategic Pruning for Sustainable Growth
By Evan Kestenbaum
May 1, 2024
INSPIRE. LEAD. SUCCEED: For the love of a good snowstorm
By DORI M. CARLSON, OD, MAL, FAAO
May 1, 2024
STAFFING: Holding the in-person interview
By PATRICIA FULMER, OD, FAAO
April 1, 2024
Managing a multigenerational workforce
By Megan W. Gerhardt, PhD
April 1, 2024
Utilizing Staff for Patient Education on Refractive Interventions
By Lindsey Getz, Contributing Editor
April 1, 2024
25 creative recruiting ideas
By Trudi Charest
April 1, 2024
Inspire. Lead. Succeed: The importance of staff meetings
By DORI M. CARLSON, OD, MAL, FAAO
April 1, 2024
STAFFING: Conducting the phone interview
By PATRICIA FULMER, OD, FAAO
April 1, 2024
How to introduce new technology to staff
By Carl Hubbell “Hub” Spear, OD, MBA
March 27, 2024
Mini-Refresh Part 4: Streamlining Workflows
By Gina M. Wesley OD, MS, FAAO
March 20, 2024
Mini-Refresh Part 3: Marketing Makeover
By Gina M. Wesley OD, MS, FAAO
March 13, 2024
Mini-Refresh Part 2 Strategies for Optimizing Financial Success
By Gina M. Wesley OD, MS, FAAO
March 1, 2024
Optimizing frame inventory
By Jessilin M. Quint, OD, MBA, MS, FAAO
March 1, 2024
NEW OD: Glaucoma 101 in practice
By KRISTIN O'BRIEN, OD
March 1, 2024
Therapeutic Focus: Eradicating Demodex blepharitis
By Shannon Simcox, contributing editor
January 1, 2024
Viewpoint
By JIM THOMAS
January 1, 2024
Proposing contact lens wear
By Glenda Aleman-Moheeputh, OD
January 1, 2024
CLINICAL: Contact Lens: Upgrading patients
By Susan A. Resnick, OD, FAAO
January 1, 2024
CLINICAL: Dry Eye: A welcomed reminder
By Cecelia Koetting, OD, FAAO
January 1, 2024
CLINICAL: Glaucoma: Choices in glaucoma care
By AUSTIN LIFFERTH, OD, FAAO
January 1, 2024
Therapeutic Focus: A preservative-free drop option
By Lindsey Getz, Contributing Editor
January 1, 2024
What's New
January 1, 2024
OD to OD: What do you mean?
By APRIL JASPER, OD, FAAO
January 1, 2024
Inspire. Lead. Succeed. A new year in bite size pieces
By DORI M. CARLSON, OD, MAL, FAAO
January 1, 2024
BUSINESS: Optical: Make the most of IPL
By Jessilin M. Quint, OD, MBA, MS, FAAO
January 1, 2024
BUSINESS: Staffing: Be alert for résumé red flags
By PATRICIA FULMER, OD, FAAO
November 1, 2023
Expanding Medical Services
By Lindsey Getz, Contributing Editor
October 1, 2023
Educate Retina Patients on Eye-Healthy Nutrients
By JENNIFER WADEMAN, OD
October 1, 2023
Tips from the Issue
October 1, 2023
OD to OD
By APRIL JASPER, OD, FAAO
October 1, 2023
Viewpoint
By JIM THOMAS
October 1, 2023
LEADING OFF: Prevent Scary Cosmetic Lens Stories This Halloween
By Shannon Simcox, contributing editor
October 1, 2023
LEADING OFF: CEO Challenge: My Challenge for You This Month: Condense Your Schedule
By STEVE VARGO, OD, MBA
October 1, 2023
CLINICAL: Dry Eye
By Cecelia Koetting, OD, FAAO
October 1, 2023
Inspire. Lead. Succeed.
By DORI M. CARLSON, OD, MAL, FAAO
September 1, 2023
Satisfy the Needs of Plano Presbyopes
By TIMOTHY EARLEY, OD
September 1, 2023
Collaborate on Concussion Management
By BRENDAN MOONEY, CAT(C), PATRICK T. QUAID, MCOPTOM, FCOVD, PHD
September 1, 2023
Tips from the Issue
September 1, 2023
OD to OD
By APRIL JASPER, OD, FAAO
September 1, 2023
Viewpoint
By JIM THOMAS
September 1, 2023
LEADING OFF: CEO CHALLENGE: My Challenge for You This Month: Build Connections in Your Community
By STEVE VARGO, OD, MBA
September 1, 2023
CLINICAL: Contact Lenses
By Susan A. Resnick, OD, FAAO
September 1, 2023
CLINICAL: Dry Eye
By Cecelia Koetting, OD, FAAO
September 1, 2023
CLINICAL: Glaucoma
By AUSTIN LIFFERTH, OD, FAAO
September 1, 2023
BUSINESS: Legal
By KATIE GILBERT-SPEAR, OD, JD, MPH
September 1, 2023
BUSINESS: New OD
By KRISTIN O'BRIEN, OD
September 1, 2023
BUSINESS: Optical
By Jessilin M. Quint, OD, MBA, MS, FAAO
September 1, 2023
Inspire. Lead. Succeed.
By DORI M. CARLSON, OD, MAL, FAAO
May 1, 2023
LEADING OFF: CEO CHALLENGE: My Challenge for You This Month: Hire a Virtual Assistant
By STEVE VARGO, OD, MBA
April 1, 2023
Prevent Embezzlement
By HARVEY P. HANLEN, OD, FAAO
April 1, 2023
How Alliances Add Value for 2023
By Robert Stoneback, associate editor
April 1, 2023
LEADING OFF: CEO CHALLENGE: Build Your List of Great Job Candidates (before you need them)
By STEVE VARGO, OD, MBA
April 1, 2023
BUSINESS: Legal
By KATIE GILBERT-SPEAR, OD, JD, MPH
March 1, 2023
Create Loyalty to Your Optical
By Kenneth Daniels, OD, FAAO
March 1, 2023
LEADING OFF: What Theft Taught Practice Owners
By Shannon Simcox, contributing editor
March 1, 2023
LEADING OFF: CEO CHALLENGE: Make Your Office Fun!
By STEVE VARGO, OD, MBA
March 1, 2023
BUSINESS: New OD
By KRISTIN O'BRIEN, OD
January 1, 2023
Boost Annual Contact Lens Dispensing
By JASON COMPTON, OD
January 1, 2023
LEADING OFF: CEO CHALLENGE: My Challenge for You This Month: Sharpen Your Interviewing Skills
By STEVE VARGO, OD, MBA
January 1, 2023
BUSINESS Optical
By Jessilin M. Quint, OD, MBA, MS, FAAO
November 1, 2022
Maximize Your Profitability with Vision Plans
By JAMES E. WINNICK, O.D.
November 1, 2022
Technology: Tallying Up A Practice’s Equipment Needs
By KEVIN L. GEE, OD, FAAO
November 1, 2022
Myopia: Bringing it Front and Center
By CHERYL CHAPMAN, OD, FIAOMC, FAAO, DIPL ABO
November 1, 2022
Communicate the Value of the Contact Lens Exam
By Susan A. Resnick, OD, FAAO
November 1, 2022
Get Patient Buy-In to Premium Lenses
By Jessilin M. Quint, OD, MBA, MS, FAAO
November 1, 2022
Become the Cream of the Crop
By KRISTIN O'BRIEN, OD
November 1, 2022
SPECIAL SECTION: CORPORATE OPTOMETRY TODAY: Corporate Initiatives Continue
By Stephanie K. De Long
November 1, 2022
About This Month's OM
By Jim Thomas, editorial director
November 1, 2022
OD to OD
By APRIL JASPER, OD, FAAO
November 1, 2022
Viewpoint
By Jim Thomas, editorial director
November 1, 2022
LEADING OFF: How to Improve Your Practice for 2023
By TIMOTHY EARLEY, OD
November 1, 2022
LEADING OFF: CEO Challenge: My challenge for you this month: Improve office efficiency
By STEVE VARGO, OD, MBA
November 1, 2022
Inspire. Lead. Succeed.
By DORI M. CARLSON, OD, MAL, FAAO
October 1, 2022
Make Your Practice Senior Friendly
By KEVIN HENNE, OD
October 1, 2022
Consider Fundus Autofluorescence for Evaluating the Retina
By NICK FOGT, OD, PHD, J.P. MASZCZAK, OD
October 1, 2022
How Widefield Imaging Helps Identify Peripheral Conditions
By BARBARA HAZELDEN, CONTRIBUTING EDITOR
October 1, 2022
What's Available for Patients Who Have Vision Loss?
By RICHARD J. SHULDINER, OD, FAAO
October 1, 2022
Teach Ocular Emergency Triage to Your Staff
By SARAH MAHMOUD, OD, Walter O. Whitley, OD, MBA, FAAO
October 1, 2022
Use Clear Communication for Patient Adherence to Glaucoma Treatment
By DANICA MARRELLI, OD, FAAO
October 1, 2022
Tips from the Issue
By OM staff
October 1, 2022
OD to OD
By APRIL JASPER, OD, FAAO
October 1, 2022
LEADING OFF: Help Patients Prevent Horror Stories This Halloween
By Robert Stoneback, associate editor
October 1, 2022
LEADING OFF: CEO Challenge: My challenge for you this month: Assess Your Leadership Style
By STEVE VARGO, OD, MBA
October 1, 2022
CLINICAL: Contact Lenses
By Susan A. Resnick, OD, FAAO
October 1, 2022
CLINICAL: Dry Eye
By Cecelia Koetting, OD, FAAO
October 1, 2022
BUSINESS: iBusiness
By TIMOTHY EARLEY, OD
October 1, 2022
BUSINESS: Coding Strategy
By Brandy H. Sperry, COMT, COE, CPC, CPMA
October 1, 2022
Inspire. Lead. Succeed.
By DORI M. CARLSON, OD, MAL, FAAO
October 1, 2022
Match the Hyperopia Solution to the Patient
By KYLE KLUTE, OD
September 1, 2022
Persuade Parents to Support Myopia Management
By KESHAV BHAT, OD, MS
September 1, 2022
Know the Top Three Binocular Vision Disorders
By MELISSA RICHARD, OD, MS
September 1, 2022
Show Some Love for the Lids
By NATE R. LIGHTHIZER, OD
September 1, 2022
SPECIAL SECTION: CORPORATE OPTOMETRY TODAY: Talent Management
By Maria Sampalis, O.D.
September 1, 2022
LEADING OFF: Optometrists Shout Out Professors Who Made an Impact
By Shannon Simcox, contributing editor
September 1, 2022
LEADING OFF: "Digital Device Era" Brings Unique Patient Concerns
By Robert Stoneback, associate editor
September 1, 2022
LEADING OFF: CEO Challenge: My Challenge for You this Month — Read One Business Book a Month
By STEVE VARGO, OD, MBA
September 1, 2022
CLINICAL: Contact Lenses
By Susan A. Resnick, OD, FAAO
September 1, 2022
BUSINESS: iBusiness
By TIMOTHY EARLEY, OD
September 1, 2022
BUSINESS: Coding Strategy
By Brandy H. Sperry, COMT, COE, CPC, CPMA
September 1, 2022
Inspire. Lead. Succeed.
By DORI M. CARLSON, OD, MAL, FAAO
August 1, 2022
Don't Overlook Administrative Technology
By BRIANNA RHUE, OD, FAAO
August 1, 2022
Enterprising Optometrists
By Lindsey Getz, Contributing Editor
August 1, 2022
Educate Patients On All Offerings Efficiently
By WHITNEY A. JENSEN, OD
August 1, 2022
OD to OD
By APRIL JASPER, OD, FAAO
August 1, 2022
Viewpoint
By Jim Thomas, editorial director
August 1, 2022
LEADING OFF: Provide Patients With Education for Contact Lens Health Week
By Robert Stoneback, associate editor
August 1, 2022
CLINICAL: Contact Lenses
By Susan A. Resnick, OD, FAAO
August 1, 2022
CLINICAL: Dry Eye
By Cecelia Koetting, OD, FAAO
August 1, 2022
BUSINESS: iBusiness
By TIMOTHY EARLEY, OD
August 1, 2022
BUSINESS: Optical
By Jessilin M. Quint, OD, MBA, MS, FAAO
August 1, 2022
BUSINESS: Social Media
By Robert Stoneback, associate editor
August 1, 2022
Therapeutic Focus
By Walter O. Whitley, OD, MBA, FAAO
August 1, 2022
Inspire. Lead. Succeed.
By DORI M. CARLSON, OD, MAL, FAAO
July 1, 2022
Manage Dry Eye Disease in All Ages
By Janelle Davison, OD
July 1, 2022
Consider In-Office Dry Eye Treatments
By HARDEEP KATARIA, OD, FAAO, MAHNIA MADAN, OD, FAAO
July 1, 2022
Perform a Pre-Fit Ocular Surface Evaluation
By Susan A. Resnick, OD, FAAO
July 1, 2022
Dry Eye Disease OD Questions Answered
By OM staff
July 1, 2022
Tips from the Issue
By OM staff
July 1, 2022
OD to OD
By APRIL JASPER, OD, FAAO
July 1, 2022
CLINICAL: Contact Lenses
By Susan A. Resnick, OD, FAAO
July 1, 2022
CLINICAL: Glaucoma
By AUSTIN LIFFERTH, OD, FAAO
July 1, 2022
CLINICAL: Thyroid Eye Disease
By MARIE HUEGEL, OD
July 1, 2022
BUSINESS: iBusiness
By TIMOTHY EARLEY, OD
July 1, 2022
BUSINESS: New OD
By KRISTIN O'BRIEN, OD
July 1, 2022
BUSINESS: Social Media
By Robert Stoneback, associate editor
July 1, 2022
What's New
July 1, 2022
Therapeutic Focus
By Lindsey Getz, Contributing Editor
July 1, 2022
Inspire. Lead. Succeed.
By DORI M. CARLSON, OD, MAL, FAAO
June 1, 2022
Delegate Duties to Staff
By SELINA R. MCGEE, OD, FAAO
June 1, 2022
Know the Many Functions of OCT-A
By JENNA PYLE, OD, SCOT MORRIS, O.D., F.A.A.O.
June 1, 2022
Is Telemedicine Here to Stay?
By Lindsey Getz, Contributing Editor
June 1, 2022
What is a Health Information Exchange?
By MICHAEL J. LIPSON, OD, FAAO, FSLS, RONALD P. SNYDER, OD, FAAO
June 1, 2022
SPECIAL SECTION: CORPORATE OPTOMETRY TODAY: Managing No-Shows
By Stephanie K. De Long
June 1, 2022
OD to OD
By APRIL JASPER, OD, FAAO
June 1, 2022
Viewpoint
By JIM THOMAS
June 1, 2022
LEADING OFF: How to Know Whether it’s Dry Eye or Allergies
By ANDREA BONNER, CONTRIBUTING EDITOR
June 1, 2022
LEADING OFF: CEO Checklist: My challenge for you this month: Have your staff train you!
By STEVE VARGO, OD, MBA
June 1, 2022
BUSINESS: iBusiness
By TIMOTHY EARLEY, OD
June 1, 2022
BUSINESS: New OD
By KRISTIN O'BRIEN, OD
June 1, 2022
Contact Lens Focus
By Lindsey Getz, Contributing Editor
June 1, 2022
Tips from the Issue
By OM staff
May 1, 2022
Address This Top Challenge In Managing Diabetes
By MOHAMMAD RAFIEETARY, OD, FAAO, FORS, SALAR RAFIEETARY, MD
May 1, 2022
Consider the Cornea in Diabetes
By Cecelia Koetting, OD, FAAO
May 1, 2022
Keep Tabs on Diabetes
By SHERROL A. REYNOLDS, OD, FAAO
May 1, 2022
How Nutrition Impacts Diabetic Eye Disease
By JULIE A. POTEET, OD, MS, CNS, FOWNS
May 1, 2022
Tips from the Issue
By OM staff
May 1, 2022
OD to OD
By APRIL JASPER, OD, FAAO
May 1, 2022
Viewpoint
By Jim Thomas, editorial director
May 1, 2022
LEADING OFF: Vision Expo East Returns to Big Apple with Hundreds of Exhibitors and Hours of CE
By Jennifer Kirby, managing editor
May 1, 2022
LEADING OFF: CEO Checklist: My Challenge for You This Month: Utilize a Scribe
By STEVE VARGO, OD, MBA
May 1, 2022
CLINICAL: Contact Lenses
By Susan A. Resnick, OD, FAAO
May 1, 2022
CLINICAL: Glaucoma
By AUSTIN LIFFERTH, OD, FAAO
May 1, 2022
CLINICAL: Thyroid Eye Disease
By MARIE HUEGEL, OD
May 1, 2022
BUSINESS: iBusiness
By TIMOTHY EARLEY, OD
May 1, 2022
Reflections
By Ernie Bowling, OD, MS, FAAO
April 1, 2022
Solve Staffing Shortages
By Lindsey Getz, Contributing Editor
April 1, 2022
Onboard Existing Staff for New Ownership
By ANDREA BONNER, CONTRIBUTING EDITOR
April 1, 2022
Recruitment and Beyond: How Alliances Assist Staffing
By Robert Stoneback, associate editor
April 1, 2022
Presbyopia Drops: Practical Practice Implications
By OM staff
April 1, 2022
Apps for People With Vision Loss
By OM staff
April 1, 2022
Tips from the Issue
By OM staff
April 1, 2022
OD to OD
By APRIL JASPER, OD, FAAO
April 1, 2022
Viewpoint
By JIM THOMAS
April 1, 2022
LEADING OFF: How to Best Examine Autistic Children, Given Their Exceptionalities
By ANDREA BONNER, CONTRIBUTING EDITOR
April 1, 2022
LEADING OFF: ‘Open Your Eyes’ Documentary Now Available for Purchase and Streaming
April 1, 2022
LEADING OFF: CEO CHALLENGE: My challenge for you this month: Drop an insurance plan (if doing so makes sense)
By STEVE VARGO, OD, MBA
April 1, 2022
LEADING OFF: Depression Associated with Greater Dry Eye Disease Symptoms and Signs, According to New Study
By OM staff
April 1, 2022
CLINICAL: Contact Lenses
By Susan A. Resnick, OD, FAAO
April 1, 2022
CLINICAL: Dry Eye
By Cecelia Koetting, OD, FAAO
April 1, 2022
CLINICAL Glaucoma
By AUSTIN LIFFERTH, OD, FAAO
April 1, 2022
CLINICAL Case Scenario
By Christine Jack, OD
April 1, 2022
BUSINESS: iBusiness
By TIMOTHY EARLEY, OD
April 1, 2022
BUSINESS: Legal
By KATIE GILBERT-SPEAR, OD, JD, MPH
April 1, 2022
BUSINESS: Coding Strategy
By Brandy H. Sperry, COMT, COE, CPC, CPMA
April 1, 2022
BUSINESS: Social Media
By Robert Stoneback, associate editor
March 1, 2022
Acquire Medication Adherence
By JUSTIN HOLT, O.D.
March 1, 2022
Advocate MIGS Stents for Cataract Patients
By SEAN W. SMOLENYAK, OD
March 1, 2022
SPECIAL SECTION: CORPORATE OPTOMETRY TODAY: Recruit + Retain
By Stephanie K. De Long
March 1, 2022
Tips from the Issue
By OM staff
March 1, 2022
OD to OD
By APRIL JASPER, OD, FAAO
March 1, 2022
Viewpoint
By JIM THOMAS
March 1, 2022
LEADING OFF: Optometrist Wins Top Literary Award for Children’s Book
By JENNIFER KIRBY, FEATURE WRITER
March 1, 2022
LEADING OFF: ODs Explain How to Efficiently Screen for Glaucoma and Retinal Disease
By ANDREA BONNER, CONTRIBUTING EDITOR
March 1, 2022
LEADING OFF: CEO CHALLENGE: My challenge for you this month: Ask your staff what they would like to change
By STEVE VARGO, OD, MBA
March 1, 2022
LEADING OFF: LESSON FROM THE PRACTICE: Focus on Collaboration with Other Doctors
By Micaela Crowley, OD
March 1, 2022
LEADING OFF: Also Notable
By OM staff
March 1, 2022
CLINICAL: Contact Lenses
By Susan A. Resnick, OD, FAAO
March 1, 2022
CLINICAL: Dry Eye
By Cecelia Koetting, OD, FAAO
March 1, 2022
CLINICAL: Glaucoma
By AUSTIN LIFFERTH, OD, FAAO
March 1, 2022
BUSINESS: iBusiness
By TIMOTHY EARLEY, OD
March 1, 2022
BUSINESS: Coding Strategy
By APRIL JASPER, OD, FAAO
March 1, 2022
What's New
By OM staff
March 1, 2022
BUSINESS: Social Media
By OM staff
January 1, 2022
Build a Contact Lens Practice
By Susan A. Resnick, OD, FAAO
January 1, 2022
Get Started in Orthokeratology
By DWIGHT BARNES, OD, FIAOMC
January 1, 2022
How Has Covid-19 Affected Your Patients?
By CHRIS LIEVENS, OD, MS, PHD, FNAP, FAAO, PAMELA LOWE, OD
January 1, 2022
Prevent Contact Lens Dropout
By MELANIE DENTON DOMBROWSKI, OD, MBA, FAAO
January 1, 2022
OD to OD
By APRIL JASPER, OD, FAAO
January 1, 2022
Viewpoint
By JIM THOMAS
January 1, 2022
LEADING OFF: AMD: How to Talk to Patients About Modifiable Risk Factors
By ANDREA BONNER, CONTRIBUTING EDITOR
January 1, 2022
LEADING OFF: Three Questions Determine Low Vision Struggles
By OM staff
January 1, 2022
LEADING OFF: CEO CHALLENGE: My Challenge for This Month: Upgrade Your Questions
By STEVE VARGO, OD, MBA
January 1, 2022
LEADING OFF: FDA Gives Nod to TearCare for MGD
By OM staff
January 1, 2022
CLINICAL: Dry Eye
By Cecelia Koetting, OD, FAAO
January 1, 2022
CLINICAL: Glaucoma
By AUSTIN LIFFERTH, OD, FAAO
January 1, 2022
BUSINESS Coding Strategy
By Brandy H. Sperry, COMT, COE, CPC, CPMA
January 1, 2022
Tips from the Issue
By OM staff
November 1, 2021
How Your Colleagues Are Innovating
By OM staff
November 1, 2021
Create Disease Management Processes
By Conni Koury, contributing editor
November 1, 2021
Put Wellness into Your Practice
By Elise Brisco, O.D.
November 1, 2021
Tips from the Issue
November 1, 2021
LEADING OFF: CEO CHALLENGE: My challenge for you this month: Start a Morning Routine
By STEVE VARGO, OD, MBA
November 1, 2021
LEADING OFF: LESSONS FROM THE PRACTICE: Ask the Right Question
By PAMELA LOWE, OD
November 1, 2021
SPECIAL SECTION: CORPORATE OPTOMETRY TODAY: DE&I: The Retail Perspective
By Stephanie K. De Long
November 1, 2021
BUSINESS: New O.D.
By KRISTIN O'BRIEN, OD
November 1, 2021
BUSINESS: Legal
By KATIE GILBERT-SPEAR, OD, JD, MPH
October 1, 2021
Social Media Toolkit
By Shannon Simcox, contributing editor
October 1, 2021
Study Shows How California Optometric Community Responded to Pandemic
By Isabel Kazour, Nancy McNamara O.D., Ph.D.
October 1, 2021
Ride the Wave of Supplementation
By Lindsey Getz, Contributing Editor
October 1, 2021
Tips from the Issue
October 1, 2021
O.D. to O.D.
By APRIL JASPER, OD, FAAO
October 1, 2021
Viewpoint
By JIM THOMAS
October 1, 2021
LEADING OFF: Contact Lenses for Halloween: Educating Patients on the Dangers
By ANDREA BONNER, CONTRIBUTING EDITOR
October 1, 2021
LEADING OFF: O.D.s Provide Tips on How to Increase Ocular Health Literacy Among Patients
By ANDREA BONNER, CONTRIBUTING EDITOR
October 1, 2021
LEADING OFF: LESSONS FROM THE PRACTICE: Hire For Personality
By Stephanie L. Woo, OD, FAAO, FSLS
October 1, 2021
LEADING OFF: CEO CHALLENGE: My Challenge for you This Month: Develop an Employee Retention Plan
By STEVE VARGO, OD, MBA
October 1, 2021
CLINICAL: Dry Eye
By Cecelia Koetting, OD, FAAO
October 1, 2021
BUSINESS: Strategies
By GARY GERBER, OD
October 1, 2021
What's new
October 1, 2021
BUSINESS: Optical
By Jessilin M. Quint, OD, MBA, MS, FAAO
September 1, 2021
Get Staff Involved in Practice Revenue
By Melanie Weis, OD
September 1, 2021
Tips from the Issue
September 1, 2021
O.D. to O.D.
By APRIL JASPER, OD, FAAO
September 1, 2021
Viewpoint
By JIM THOMAS
September 1, 2021
LEADING OFF: CEO CHALLENGE: My Challenge For You: Get a Patient to "Commit" to Care
By STEVE VARGO, OD, MBA
September 1, 2021
SPECIAL SECTION: CORPORATE OPTOMETRY TODAY: Incorporating Myopia Management
By Maria Sampalis, O.D.
September 1, 2021
BUSINESS: Legal
By KATIE GILBERT-SPEAR, OD, JD, MPH
August 1, 2021
METHODOLOGY: Keep the Questions Coming
By JIM THOMAS
August 1, 2021
MEDICAL EYE CARE: Maximize Patient Scheduling
By Mitch Ibach, OD, FAAO
August 1, 2021
DRY EYE DISEASE: Provide an Elite Dry Eye Care Experience
By Angela Bevels, OD
August 1, 2021
MYOPIA: Manage Myopia
August 1, 2021
CONTACT LENS: Qualify Contact Lens Exam Fees
By JASON COMPTON, OD
August 1, 2021
SPECIALTY CONTACT LENSES: Do the Math On Specialty Lens Fees
By Stephanie L. Woo, OD, FAAO, FSLS
August 1, 2021
OPTICAL: Stand Out in a Sea of Opticals
By Jessilin M. Quint, OD, MBA, MS, FAAO
August 1, 2021
CONCIERGE: Develop a Prosperous Concierge Practice
By Anna Koeck, OD
August 1, 2021
CODING: Tackle Ever-Changing Coding Protocols
By APRIL JASPER, OD, FAAO
August 1, 2021
O.D. to O.D.
By APRIL JASPER, OD, FAAO
August 1, 2021
LEADING OFF: CEO CHALLENGE: My Challenge for You This Month: Build Your Credibility as an Expert
By STEVE VARGO, OD, MBA
August 1, 2021
LEADING OFF: Optometry's Meeting Updates O.D.s on Goal of Diversity, Equity and Inclusion
July 1, 2021
Weathering the Perfect Dry Eye Disease Storm
By Lindsey Getz, Contributing Editor
July 1, 2021
Tools To Start a DED Clinic
By Cecelia Koetting, OD, FAAO
July 1, 2021
Eyeing Beauty
By Janelle Davison, OD
July 1, 2021
Viewpoint
By JIM THOMAS
July 1, 2021
LEADING OFF: The Internet’s Influence on Eyewear by the Numbers
July 1, 2021
LEADING OFF: Lessons From the Practice: Value Your Staff
By Jessilin M. Quint, OD, MBA, MS, FAAO
July 1, 2021
BUSINESS: Coding Strategy
By APRIL JASPER, OD, FAAO
July 1, 2021
BUSINESS: Social Media
By MADDIE LANGSTON, GUEST COLUMNIST AND MARKETING SERVICES LEADER AT IDOC
June 1, 2021
Plan for Upgrading Office Technology
By Viktoria L. Davis, OD
June 1, 2021
Renew and Reuse Technology
By Kriti Bhagat, OD, FAAO
June 1, 2021
Tax and Accounting Best Practices for 2020
By SCOTT DERCO, CPA
June 1, 2021
SPECIAL SECTION: CORPORATE OPTOMETRY TODAY: The Appointment Shuffle
By Stephanie K. De Long
June 1, 2021
LEADING OFF: SECO Virtual Education Track Provides Spectacle Capture Rate Tips
By JENNIFER KIRBY, FEATURE WRITER
June 1, 2021
BUSINESS: Strategies
By GARY GERBER, OD
May 1, 2021
Stay in Touch
By Shannon Simcox, contributing editor
May 1, 2021
Tax and Accounting Best Practices for 2020
By Anand Madhusudanan, CPA, MST
May 1, 2021
LEADING OFF: Tips for Filling the Appointment Book
By JENNIFER KIRBY, FEATURE WRITER
May 1, 2021
LEADING OFF: CEO Challenge: Humanize Your Practice
By STEVE VARGO, OD, MBA
April 1, 2021
Consider Outsourcing Billing Services
By Charles B. Brownlow, O.D., F.A.A.O.
April 1, 2021
E-Commerce Essentials in Eye Care
By Carol Logan, OD
April 1, 2021
Strategize for Improved Employee Well-Being
By Jessilin M. Quint, OD, MBA, MS, FAAO
April 1, 2021
BUSINESS: Strategies
By GARY GERBER, OD
March 1, 2021
Implement a Patient Recall System
By Lisa Greene, OD
March 1, 2021
Consider an Ounce of Prevention
By Chris Wroten, O.D.
March 1, 2021
SPECIAL SECTION: CORPORATE OPTOMETRY TODAY: Corporate, With Benefits
By Maria Sampalis, O.D.
March 1, 2021
LEADING OFF: Safety and Disinfection Changes in the Exam Lane
By ANDREA BONNER, CONTRIBUTING EDITOR
March 1, 2021
BUSINESS: New O.D.
By KRISTIN O'BRIEN, OD
March 1, 2021
BUSINESS: Legal
By KATIE GILBERT-SPEAR, OD, JD, MPH
January 1, 2021
Keep Contact Lens Sales
By CARMEN F. CASTELLANO, OD
January 1, 2021
LEADING OFF: PRACTICE ACQUISITION OPTION AVAILABLE FOR O.D.S
January 1, 2021
BUSINESS: Strategies
By GARY GERBER, OD
January 1, 2021
BUSINESS: Optical
By Jessilin M. Quint, OD, MBA, MS, FAAO
January 1, 2020
BUSINESS: Social Media
By Shannon Simcox, contributing editor
LEADING OFF: CooperVision Names Best Practices Honorees and Scholarship Awardees
By Jennifer Kirby, managing editor
Tips from the Issue
BUSINESS: Coding Strategy
By APRIL JASPER, OD, FAAO
Customize Contact Lens Selection
Develop an Advanced Contact Lens Clinic
Make Chair Time Pay Off
Optimize Your Scheduling System with the First Patient of the Day
By Evan Kestenbaum
Guiding Eye Care Professionals to Effective Leadership
By Lauren Balterman, Evan Kestenbaum
Financial Management: Budgeting, Planning and Growth in the New Year
By Evan Kestenbaum
The 6 Habits of Growth: A Path to Personal and Professional Excellence
By Evan Kestenbaum
Mini-Refresh for Success, Part 1: Revitalizing Your Practice Environment
By Gina M. Wesley OD, MS, FAAO
Advertisement
Recommendations
Advertisement